Gucci Advertisement Essay

859 Words4 Pages
Fashion. That one word, is a humongous money making enterprise. Fashion is important to us, on what the current trends are, and what the current brands to own in our daily lives. In order to do this, advertisements are used. For example, instead of using billboards as a source of advertising, fashion businesses will post it on too high end newspapers like the Wall Street Journal and New York Times. Also lately, the Monthly Sunday Magazines, both the NYT Time Magazine and WSJ Magazine have started to add most of their pages with high end brand ads from the beginning, which takes up one-third of the magazines pages. These pages are filled with ads that promote the products only, too full ads with humans to represent them with the products. If…show more content…
This Gucci advertisement (Number Two) for example, is very racy. It is a Gucci advertisement, where the young and handsome gentleman is fixed his eyes to the silk like underwear as the young lady, who’s bottom half is only seen is about to strip off her pants, strip teasing the viewer in addition. The letter “G” for Gucci is clearly seen near at a risky area and with all due respect I don’t want to say the exact location. I feel the advertisement is using “infantilization” or “The Feminine Touch” concept. It is just plain to risky and too sexual. No wonder why Gucci apologized and pulled out that picture from the…show more content…
The advertisement by Salvatore Ferragamo (Number Three) is showing the latest Fall/Winter couture. It shows to two men in the front, and a woman in the background. This advertisement, shows the slight hint that the men or the focus since they are in the front. But they are not masculine as traditionally seen, but more in the clouds and looking away from the viewers, like minding their own business. In addition, the men are hiding their hands in their pockets. With all that combined, there can be a sense slight insecurity of the men on how they act and the looks of the eyes of the models which is clearly seen by the very front male
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