A Rhetorical Analysis Of Gucci

Advertisements are here to show and to sell, but their primary function is to expose a collection, a watch, a universe, a name. They transmit to their receiver a multitude of messages more or less subtle, but always cleverly thought.

Not all brands have the same primary purpose when communicating. Let's make a simple distinction between luxury and other markets. For most consumer brands, the marketing goal is often very clear and visible because their campaign is created around the receiver (the consumer) from their habits and codes that are theirs. Often, the goal is to reach the widest possible audience. To believe the idea of advertising campaigns blooming each season within the pages of magazines, it seems to create strong visuals coherent and original allowing the purpose of the campaign. Yet, this

Also, being controversial is a form of creativity and success because it intrigues your audience and your customers; bringing something new into the fashion world is appealing. With the aliens and robots and all of the 50s and 60s feeling, it makes the audience relate to what they see as if wearing Gucci makes you different as an alien or makes you feel “chic” while being in a spaceship but with the 1950s atmosphere. According to Lisa Corsillo, writer at GQ, it said that “Where other fashion houses might frame clothing in minimalist settings—the better for it to standout—Michele and Gucci prefer settings that are just as adventurous as the clothes featured in them.” With this advertisement, Gucci clearly shows that our clothes can define our lifestyle when perceiving them which actually shows how appealing and attractive the ad is because Gucci sales “(...) grew a whopping 49 percent to €1.55 billion (roughly $1.82 billion) in the third quarter of fiscal 2017.”