They further established their stores in New York City and many movie stars posed in Gucci’s clothing, accessories and footwear making the company’s reputation grow. By 2000, Gucci diversified its products. There were 76 Gucci stores around the world in 1997 and Frida Giannini who was appointed as creative director for women’s ready to wear and accessories in 2002 was made creative director for men’s ready to wear and whole Gucci label by 2006. INDEX BRAND ELEMENTS LOGO URL MARKET ANALYSIS OF GUCCI FEATURES OF GUCCI • Reduced shopping costs and convenient to customers. • Online retailing of it makes it globally reach to its customers.
It is the grandson of the founder, Gaston-Louis Vuitton, who led the company in the modern age by continuing the globalization strategy initiated by his father. The company expanded its product portfolio by introducing its whole luggage line and small leather goods, such as wallets and purses. It was in this time that the firm started to focus on advertising, developing its first advertising strategy of handling bags to Hollywood celebrity actresses. By the mid seventies, Louis Vuitton had become the world’s largest luxury company in terms of market share and in 1987 the largest luxury goods conglomerate in the world was created: Louis Vuitton Moët Hennessy. Moet et Chandon and Hennessy were the leading manufacturers of champagne and brandy.
She used her salon job to sell this cream to her customers and added value to hairdressing experience, soon she was asked to demonstrate her products to other beauty salons. After the formation of the company, Estée Lauder continued to sell their products in the United State, they also expanded the range. The annual sales at the year of 1958 hit $1 million and it became well-known in the American cosmetic industry. The milestone of Estee Lauder to become international was at 1960, they had their first counter outside the United State, in Harrods, London. (“Key Moment”, n.d.) After this, an office in Hong Kong was opened next year.
Many of celebrities are known H&M brand like Elle Macpherson promoting Christmas underwear launch in 1990. This undergarment has gain a lot of media attention. In 1998, H&M has started offering online shopping, the first online market in Sweden. Its expanded throughout the Europe continually and where France has opened H&M store in 1998 in Paris. In 2000, a major H&M flagship store open in New York, the first store opened out of Europe.
Introduction Sephora was first founded in Paris 1969 by Dominique Mandonnaud who made a daring change to the way perfume and cosmetics were sold, letting the consumers try before purchasing. Instead of having sales representatives at the counter, Sephora had beauty advisors stationed at the counters to offer advice and ideas to each individual. Over the years Sephora has grown mightily, boasting over 2000 stores worldwide and employing an estimated number of 25,000 employees. To uphold the top spot in the market, Sephora has constantly rolled out new products into their stores with outstanding innovations, making it hard for their competitors to follow. Till date, the company has a listed number of 17,000 unique products and constantly inventive services such as the nail bars in store.
Exiting in most Asian countries and continuous expansion into Central and Eastern Europe indicates geographic focus; for example selling its operations in Taiwan to Carrefour and purchasing Carrefour 's stores in the Czech Republic and Slovakia. According to Tesco Plc. “we entered the Slovakian market in 1996 through the acquisition of seven K-Mart Department Stores. Today we operate over 150 stores, and employ over 9,000 people. We are proud to be one of the country’s most recognised and trusted brands”.
Since the year 1949 number of stores grew, there was more than 40 stores in Southern California. Baskin-Robbins starts their trips and has achieved tremendous success, they continued this success to gulf and they have build a relationship full of fun with thousands of fans of ice cream in the Gulf region, and proud of those in charge of Baskin Robbins satisfying permanent customers and loyal - Just as Irv Robbins rightly said, “We sell fun, not just ice cream”. Galadari Company is one of the major companies in the ice-cream business in the Gulf region, which is the company that owns the exclusive right to franchise for Baskin Robbins in the Gulf Cooperation Council (GCC), which is of the most successful companies in the United Arab Emirates, it runs several different projects. During her years thirtieth, Galadari Ice Cream won many honors and awards, such as ،Award "Partner of the Year" in 2005, 2006 and 2009 Award for "innovative year" in 2005 and 2007. Organization that markets the brand: The main business activities in Baskin Robbins is sweet such as ice-cream, cake and milkshake.
Uniqlo is a Japanese apparel manufacturing and retail company, operating since 1949 when it was originally founded in Yamaguchi as a textile manufacturer. Since November 2005, Fast Retailing wholly owns Uniqlo as a subsidiary. Uniqlo successfully demonstrated the accomplishment of SPA (Speciality Retailer of Private Label Apparel) manufacturer retailer model when it opened its first store in 1984 by controlling the entire process entailing product planning, procurement, production, distribution and marketing. Uniqlo experienced huge growth due to its product quality and pricing strategy. The company had 837 stores at the end of August 2016 located in Japan and is presently considered a major global brand with over 1000 stores around the world.
In order to have more competitive power, Bata was keep improved and innovate their product, so that can bring more conveniences and comfortableness for their customer. After we conducted the situation analysis in Malaysia Market, Bata Malaysia come out with the new series of footwear named as “Invisible Heel”. Beside this, we also used variable analysis, in order to determine more clear the situation of market in Malaysia. PESTL analysis is the frist analysis that we used to examine the macro trend how to affect the market, inside included legal and political factor, economic factors, social factors and technological factors. Five
Currently Cheetah are brewing big plan. Cheetah has also taken off their expansion plan, Cheetah recently signed with Woolworths plc to get the right to manufacture, distribute, promote and sell Ladybird merchandise in Malaysia and Singapore. Cheetah has also invested and acquire 75% stake in Above House Sdn Bhd which retail and distributes ladies fashion accessories to further enlarge their business. Their executive director Chia Kee Kwei also mentions that they are trying to get more acquisitions locally and abroad from more various parties. In 2007, Cheetah Holding Berhad had made it to the Fobes Asia 2007 Best Under A Billion List, with the sales under RM 3.4 billion.