What Went Wrong

COPYRIGHT AND FAIR USE AS BUSINESS LAW? Business law is the body of law which governs business and is often considered to be a branch of civil law and deals both with issues of private law and public law. And doing your own research, recordings, songs etc. are considered as doing a business. Because when your works are published, these can make money and business is all about making money and gives satisfaction to the consumers/customers. Copyright is the legal right to be the only one to reproduce, publish, sell and distribute the matter and form of something.It provides the security to avoid illegal copying of records through not allowing to be copied a record without the permission of the author. For example, A complete

received $4.7m.Guess was also barred from using most of their designs ever again, primarily the Quattro G patterns in brown and beige colours and the CRG stripe.

What went wrong? Gucci’s defence.

The judge concluded that “Over the years, Gucci has sent out hundreds of cease and desists letters to entities ranging from national companies such as Bebe, Juicy Couture, and Williams-Sonoma, all the way to small-time infringers, such as a counterfeiter working out of her Los Angeles apartment and a rabbi in New York, who they suspected might sell counterfeit Gucci products to benefit his synagogue.” When it came to Guess, they waited because the company was facing budgetary concerns due to counterfeiters.

Furthermore, the company had failed to bring non-speculative evidence to court. Business have the own trade mark which is the company's asset to attrack more customers. And Guess almost copied the asset logo of Gucci and we all know that a business logo is sign that a certain thing is your product. In this case Guess is illegally copied the copyright of Gucci. This situation is not considered as fair use because this never considered as parody or made a comment or critisize the Gucci's