Gucci Marketing Analysis

In promoting your brand by using logos and key markers that are specific to this brand, consumers will be able to identify your brand off the bat, with little knowledge. For example, everyone knows the Gucci logo, which makes the brand speak for itself, without directly relating to the fashion garment. The use of Gucci’s classic logo is being highly implemented in their fabrications, such as shirts, skirts and hats, which makes a huge statement to consumers. By choosing to buy brand names, with bold logos, stores like Neiman Marcus will see an even more significant shift in their consumer target group, to an extremely high end clientele. As consumers become more and more eager to show off their fashion items, especially if they are brand

The theory states, “fashion moves downward from the elite class to the lower classes in stately and slow progression” (author). The pursuit to follow this trend is imitated by lower classes. This trend was started by wealthy consumers who wanted to show their expensive possessions by wearing brands that have bold logos on their fashion pieces, so that people can easily identify their social status, and identify which designer made the piece.

In addition to the flashy nature of consumer preference, many companies are now making a conscious effort to get their company to a place where they can practice sustainable efforts, so they are not only appealing to the consumer market, but also helping the environment. According to a “survey of global respondents in Nielsen’s corporate social responsibility questionnaire”, more than 55% of these respondents said they were “willing to pay extra for products and services from companies that are committed to positive social and environmental impact” (Nielsens). One major company implementing this

For this upcoming season, a trend that will quickly be adopted by consumers trickles down to embellishments. Whether these embellishments are simple and elegant or dramatic and over-the-top, the uniqueness of each and every piece will be ideal to any consumer. Sparkle and sequins are typically associated with the holidays, and are most commonly found on dark apparel items, such as black dresses. Implementing this fan-favorite detail in the spring and summer collections will bring a twist of style to consumers. Blouses, linen garments, and maxi dresses are a huge part of summer collections as well, but can often times begin to resemble one another. However, if these simple clothing items had an embellishment detail on them, consumers would find this new, fun, style to be one perfectly in place with the zeitgeist of today’s fashion culture. The glitzy-glam look that is typically associated with embellished garments, ties into haute couture fashion lines, such as Gucci and Saint Laurent. If more moderately priced designers incorporated such a detail into their own lines, they will see an equal amount of success. The trend of embellished fashion pieces, sparkles and sequins is a recycled fashion idea from the 1920’s. Sequins were sown into clothing to serve as a status symbol, sequins were worn to display wealth in the 1920’s. During that time-period, “the round shiny