Madura Fashion & Lifestyle reaches its discerning customers through an exclusive network comprising more than 1,300 stores, covering 1.9 million sq ft of retail space, and is present in more than 1,300 premium multi-brand stores and 300+ departmental stores. Established in 1988 by Madura Coats Limited, Madura Fashion & Lifestyle has its origins in the erstwhile Coats Viyella Plc, Europe 's largest clothing supplier. In December 1999, Aditya Birla Nuvo, an Aditya Birla Group company, acquired Madura Fashion & Lifestyle to become the undisputed leader in the readymade menswear industry in India. In 2000, the company became a wholly-owned subsidiary of Aditya
LUXOTTICA "Luxottica Group is global leader in premium fashion, luxury and sports eyewear, with over 7.000 stores operating in both the eyeglasses and sunglasses sectors of the market, in Europe, south Africa, North America, Pacific Asia with a very strong brand portfolio such as: Ray Ban, Persol, Vogue eyewear, Chanel, Bulgari, Burberry and Giorgio Armani.” where all it starts. Leonardo del Vecchio entrepreneurial Hystory Leonardo Del Vecchio was born in Milan on May 22, 1935, of Pugliese origin, has lived in Trani and then moved when he was still a baby in Milan. His childhood was not easy because he lost his parents at an early age and was brought up in a boarding school. Once teenager he entered the work world as an assistant, starting his career in a factory of molds for automobile parts. Because dissatisfied with
Since 1996 Puma has been expanding its activities in the United States and since 2007 it is a part of French group Kering (The PPR group before 2013). This consolidation has made Puma’s position stronger and company continues to expand globally. (Puma, 2015) History of rivalry Brothers Rudolf and Adolf Dassler became world famous not only because of they have created two globally recognized brands Adidas and Puma, but also because of their life-long rivalry, which led to innovation and developing the whole sport shoes and clothing industry. (Smit, 2008) Rudolf and Adolf (Rudi and Adi) were born in a small town Herzogenaurach, known for manufacturing and weaving. Their father, Christoph, worked in a shoe factory and their mother had her own laundry business at home.
Dolce and Gabbana Company made the turnover of 400 million in the year 1997. The well-known designers dolce and Gabbana met while working as assistants in an atelier in Milan. Have the same love of fashion, they merge their name together in 1985 when they were invited by the organizers of the Milano Collezioni to take part in a fashion show to launch (New Talents). Therefore, the year after, they launch and presented their first independent women 's ready-to-wear show. Since their achievements then started introducing menswear and a line of signature fragrances, and expand their work by opening new shops in various countries and another one in 1999 in London.
In 2006 the brand managed to get rid of the ‘chav’ like reputation the brand had gained completely by removing the famous check/tartan pattern from 90% of the company’s products. In more recent years Burberry has tried to rebrand themselves with their advertising of their fashion lines in many big brand magazines such as GQ and Vogue. With the Burberry Prorsum collection always being covered by Vogue. ‘Christopher Bailey has been credited with putting the magic back into Burberry since he arrived there in 2001 - from its website to its new London headquarters, it is about as slick a fashion operation as can be.’ (Vogue.com, Spring/Summer
Zara has over 2000 stores located in leading cities across 88 countries (Inditex, n.d.). The stores are usually situated in upscale locations as their strategy is to be seen as close to a luxury brand as possible with its mid-range affordable prices (Zara, n.d.). “Zara offers cutting edge fashion at affordable prices by following the most up-to-date fashion trends and identifying consumers’ demand, and quickly getting the latest designs into stores” said by their brand positioning statement. Their target market is people who are young, price-conscious and sensitive to the latest fashion trends (Harbott, 2011). They see the ideal individual consumer as being self-assured, stylish and unique.
Zara is one of the largest international fashion companies. It belongs to Inditex, one of the world’s largest distribution groups. (Zara, n.d.) ZARA brand can be called an alternative brand in the fashion industry, the fast fashion ZARA created are highly respected and has become a major mainstream. ZARA is one of the popular fast-fashion brands around the world; it sells fashion for men, women and kids, welcoming shoppers in 86 markets with over 1700 strategically-located stores in main cities. (Inditex Group, n.d.) ZARA uses designers as group instead of individual to quick update products at a great extent, besides, company keep low inventory in stock because each new product is supposed to be sold within 10 days.
Apparel is the most important product category sold by these retailers in India, accounting for nearly two-thirds of their sales. The major players in this segment in India include Shoppers ' Stop, Lifestyle, Pantaloons, Westside, Piramyd, V-mart and Globus. Pantaloons: - Pantaloons, the department store venture of Pantaloon Retail has positioned itself as an affordable fashion retail outlet chain and has begun focusing on the premium-end of the market. Pantaloons currently has 76 fashion stores across 39 cities and plans are underway to extend its footprint in the rest of India. Pantaloons was previously controlled by the Future Group, but has now been taken over by Aditya Birla Nuvo Limited.
It is a Business to Customer (B2C) revenue model. Customers and Suppliers: Myntra tied up with various popular brands to retail a wide range of latest merchandise from these brands. Myntra offered products from 350 Indian and International brands by 2012. Myntra also had casual wear for men and women from brands. The website saw the launch of Fasttrack watches and of Being Human, the
appearance of a doing well brand in the cultural wear kind with quite a few awards like Golden Seale award and time after time rate as the most accepted national wear brand name. 2. open up of Bollywood merchandise in India through more than a few unbeaten movie project. 3. well-built occurrence in over 40 city with over 90 stores and in a number of MBO’s like Shopper’s Stop, Pantaloon, Lifestyle, Central etc. 4. strapping merchandise mix which includes mix-match and unstitched fabrics. 5. complete successful youth advertising on common media with campaign like original closet, estimate the look.