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Guevara Target Market

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CHAPTER 4
THE TARGET CUSTOMER AND MAIN VALUE PROPOSITION The company’s target customers are primarily focused on those who are residing, studying, working near the area of location or are in search of good food, who has at least Php12,000 worth of allowance or income in a month, and are sandwich eaters. Guevara, being one of the few who were brave enough to give off brand new concepts on sandwiches, provides a unique experience with the influence of Cuban flavors incorporated to their sandwiches. The company also aims to be the first to serve Cuban sandwiches that will succeed and is known by the majority of the market.

CHAPTER 5
MARKET ANALYSIS
Market and Target Market Overview As mentioned in the previous chapters, Guevara plans on putting up its physical store in Manila Food Park, located at 1929 …show more content…

Which vegetables would you like your sandwich to include? o Lettuce o Tomato o Onion o Pickles o Others
14. Which cheese would you like your sandwich to include? o Cheddar o Mozzarella o American Cheese o Blue cheese o Others
15. What sauce do you like your sandwich to include? o Mayo o Garlic mayo o Honey mustard o Yellow mustard o Others
16. When buying a sandwich, which side dish do you consider buying? o Potato chips o Potato fries o Cookies o Others
17. When buying a sandwich, which drinks do you prefer? o Soda o Ice Tea o Lemonade o Water o Others
18. If the sandwich store offers free delivery, would you consider buying one? o Yes o No
19. If a Cuban sandwich store should open near you would you consider trying it? o Yes o No
20. Rate each of the following attributes by its importance when considering to buy a sandwich (1 as the lowest and 5 as the highest)
Taste 1 2 3 4 5

Smell 1 2 3 4 5

Convenience 1 2 3 4 5

Appearance 1 2 3 4 5

Packaging 1 2 3 4 5

Size 1 2 3 4 5

Price 1 2 3 4

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