2.3.1 Global brand situation in Saudi Arabia The issue of global brand presence in Saudi Arabia was reviewed by Assad (2007). The research established that both local and global factors had a crucial role to play in consumerism in Saudi Arabia. Some of the issues that have promoted the growth of the lifestyle of Western consumerism in the country include proliferation of the shopping centre, urbanization, and manipulative advertising. This is an indicator of the existence of a strong relationship between the market in Saudi Arabia and global presence in the state. It was also established that these issues have a bigger impact on the younger than the older generation.
Although all these identities are different, they all have one thing in common: they are not mainstream identities. As previously stated, Hot Topic thrives on the ideation to stand amongst their peers. That’s why the company offers so many forms of identities they can sell. Hot Topic’s fashion is letting teens and young adults express themselves how they want, whether they’re buying a pair of ripped jeans, a flower crown, or a band
com,” womens fashion was known as dressing “smartly” in the 1950’s. The slim and sleek style, began to grow throughout the fifties. During this time, outer garments and undergarments began to become more and more popular to a womans outfit. Women started wearing outer garments such as, cropped jackets that enhanced the hourglass shape that every female wanted to have. Longer, more fitted, styles of coats were also worn very often.
As fashion replaced its name as luxury peoples taste and preferences became more specific and sophisticated and so the concept of luxury brands came into existence. People shifted towards the luxury as the demanded both quality and even quantity as well . Fashion brands were now being termed as the luxury brands and even the products were being called the same .Luxury brand was even
Hermès is vertically integrated just like many typical French luxury company businesses. The firm’s business strategy is to have direct control on all levels, from raw material producers to the boutique. Over a period of time, it has extended its reputation by entering into strategic collaborations with specific players and also its suppliers in the ultra-luxury segment. Hermès made many acquisitions and joint ventures. This French luxury brand holds 60% share of Faubourg Italia so it can extend the brand into premium home furnishings segment; it holds 30% share in J3L, an old French supplier of metal parts to the company; has 39.5% stake of Perrin & Fils, specialist textile weaver in a variety of categories (lingerie, furnishing fabrics, RTW and accessories); has 25%
It offers different types of productus and serivces to diverse customers. It has a range of products under the main Versace brand. This attracts all kinds of customers as some people would not be able to afford their clothes but will be able to afford their perfume. Even if it’s the smallest of things it makes people feel happy that they own something from a high value brand such as Versace. The Versus brand is endorsed by Versace.
Contents Executive Summary 2 Introduction 3 SWOT analysis for “Amul Butter” 5 PEST Analysis 8 Porter’s 5 Force Model for AMUL Butter 9 Market Research through Survey 12 Findings from the survey analysis 16 Positioning Strategy 18 Recommendations 19 References 19 Executive Summary Introduction Amul as a brand name is familiar to almost every individual in India, Amul is known for its quality products purity and hygiene. It is a Dairy Cooperative of Gujarat, also known as The Gujarat Cooperative milk marketing federation Ltd established in 1946. Gujarat as a state of India is a leader in organizing dairy cooperatives and its success is not only limited in India but acts as a model for rest of the World. For over more than the past
Customer to Customer 4. Customer to business Past trends of e-commerce in India: 1991: online world where e-commerce became the best choice amongst the commercial use of the internet. At that time nobody would have even thought that the buying and selling online goods as well as services. 1999: Introduce E-commerce Raddiff.com industry which was used only for shopping. 2000: Two more E-commerce industry became into market which was used for online shopping such as India time shopping and bazzar.com.
What should be known, competing in fashion has many kinds. Many teens are competing in positive way, but also there are teens who are competing in negative way. In the reality outside business world, teens are using their luxury to be competed. Not also competed inter-fashion lover, but they use this opportunity to oppress the different one. After that, teens who are not in the same level with the luxurious one will feel jealous seeing their friends can ask and buy anything they need.
Pantaloon, Tata Group, RPG Group, Reliance Group and A V Birla group are some of the major Indian retailers. The study by Mishra (2008) expose that mall space, demography, rising young population, availability of brands, rising retail finance, changing lifestyle, modern retail formats and foreign direct investment are the strengths and opportunities for modern retail model. On the other hand, real estate cost, improperly developed mall, lack of skilled personnel, underdeveloped supply chain and taxation hurdles are the weaknesses and threats for modern retail formats. the study by Ali and Kapoor (2010) indicate that a higher income and educational level of consumers influences their decisions on product and market attributes while gender and age seems to