H & M Essay

In the world we live in today, how you dress and look may be much more important than you can imagine because you’ll never get a second chance to make a great first impression. The way you look effects how others think about you, fashion plays great roll on individual’s appearance. Therefore, people will wish to look great and leave the best first impression on others in order to accomplish that they tend to acquire high quality outfits. The problem with the high quality clothes is that they are usually being sold by luxuries brands and not everyone can afford the price tag those brands determine. Exceptionally we may encounter with certain events that offers us the chance to get expensive clothes with affordable prices such as H&M and Balmain

Balmain normally targets minority of population as customers, thus the idea of possessing Balmain issued clothing for an economical price expands the targeted group of costumers which makes this event more appealing and marketable.

Marketing is all about managing the process of transporting goods and services from the producer to the consumer. This process consists of four elements that are commonly known as 4P’s; Product, Price, Place and Promotion. We can see all of the four elements in the essence of H&M and Balmain collaboration, which turns this occasion into a marketing event. Product element stands for identifying, selecting and developing the product. Since both H&M and Balmain are clothing brands, it is not surprising that they have identified their products as clothes. The products are selected by Balmain’s creative design director Oliver Rousting and developed by H&M. When it comes to prices, usually there is a huge gap between the price tag of a regular H&M dress and Balmain’s; whereas Balmain is an expensive brand, H&M is more affordable. Prices of the outfits in the collection

The most important ones are certainly H&M and BALMAİN. The merger of H&M ‘s mass production and Balmain’s fashionable attributes was crucial for this event to be successful. 29 year old, creative Balmain designer Oliver Rousteing has played a great role for this event by making a collection full of unique outfits and special for the people who have interest towards the Balmain designs. Rousting expressed his thoughts about this event with the following words: ‘’For me there are so many reasons for Balmain to collaborate with H&M. Diversity is everything to me, but we are a superluxury brand that is out of reach for most people. H&M is a fashion democracy, with stores all around the world, available to all ages and all races. It’s amazing for me to be able to create a Balmain collection that will be worn by so many people who dream of wearing the brand.’’ As Rousting explained, the reason that this campaign was so special and attractive to the majority of people is that it made a superluxury brand available to almost everyone. When it comes to promotion, celebrity endorsement is a key to marketing success as they have been made role models and have mass influence on most of the people. Key players were famous models who are known by almost everyone, and who captures attention on what they wear such as Kendal Jenner. Thus, well-known models have made the ad campaigns more noticeable and