The company is also beginning to expand with shoes and home decor. Price: H&M is known for its high quality and stylish clothing. Although it is high quality and is seen worn by celebrities it is very affordable for the average person. The company’s business concept is to offer fashionable and high quality clothing at an affordable cost. Place: H&M sticks to keeping their company in a busy area, such as a big city shopping centre.
Their high fashion and trending items continue to keep them on the forefront of fashion. Kate Spade has also successfully displayed their products on celebrities and models giving them an edge over competition. However, their weakness lies in the lack of diversity. In addition, their high prices especially on clothing could drive away customers. Their target market could potentially be too narrow as their designs are undeniably unique.
This helps to maintain the loyalty and also the responsibility of employees. In the H&M’s 2011 annual report, it mentioned the annual growth rate of 20 percent compare with 2010. This had proved that H&M customer satisfied with the quality and the price of H&M. H&M was ranked 21th among the 100 most valuable global brands in the year of 2011. H&M greatest competitor ZARA was ranked 44th and GAP ranked
LVMH originated in France so they have to take into account the culture of the new market. They had to look at a number of factors including, Chinese fashion trends, tastes, marketing and beliefs. They do not want to offend the Chinese consumer market by accidentally insulting their beliefs. Also, for the products and marketing to be successful LVMH need to attract the attention and appeal to their target audience. The businesses own culture was also adapted to appeal to a more middle-class market due to an economic down turn in China.
This lead to the decrease in economic growth where there is dropping in number of investors to invest in Malaysia’s market. This is because, the smaller the size market, the lower the demand of product. Investors are usually looking up the market size of the host country to determine whether to invest or not. Notably, a larger market size of a country will be more efficient and in utilizing their resources and exploitation of economic of scale (Charkrabarti, 2001 as cited in Moosa & Cardak, 2006). Traditionally Malaysia has small and medium-sized of businesses that were built around retail sector but the retail sector started to grow in terms of its size and quality service due to the increase in income and the tourisms arrival.
It determines if the company can offer sales and promotions and if the products being made can be sold at an attainable cost. If not they customers would take their business elsewhere. HMSI is a subsidiary of Honda Motor Company Limited (HMCL) Japan, who is Tokyo, headquartered. Therefore their economy has an effect on HMSI as their economics is a global issue impacted by demand and supply. By maintaining a global viewpoint, HMSI was dedicated to supplying products of the highest quality, yet at a reasonable price to ensure complete customer satisfaction in line with Honda’s global standards.
H & M also had to face the possibility of increasing the number of retail corporations mode that puts manufacturing in Bangladesh and did not rule out the possibility that the fashion retail corporation in the same way as H & M is outsourcing. H & M, also maintain relationships with manufacturing in Bangladesh because suppliers are an important asset that can provide opoerasional profit in the activities of the corporation. for H & M to raise the wages of workers in Bangladesh is not a problem because they have a relatively low wages compared to China and
The Malaysia need to be improve and no rely on those old days traditional low labour work. It need to be more innovation on the design and production in effective to gain profit and grown this sector to remain competitive. The problem of quality if human capital to generate in quality on research and development with better branding and marketing approach are the most consider required in Malaysia leather industry. India are the second largest global supplier of footwear after China and the fifth production of leather in the world market. The research has estimated about 13% of global leather footwear-909 million pairs, leather shoe uppers as about 100 million pairs.
It will not be fair to forget to say that H&M is actually the first fashion retailer to work in partnerships with other international singers, actors, designers, supermodels. The fashion industry, the company has work with Gisele Bundchen, Cara Delevigne, Gigi and Bella Hadid, Kendal Jenner, Elsa Hosk, Liu Wen, Frida Gustavsson, Clement Chabernaud, Alek Wek, Adriana Lima, Anja Rubik and many more have been featured in their advertisings (H&M Models, 2017). In this music industry, H&M has worked with Beyonce, Madonna, The Weeknd, Lady Gaga, Kylie Minogue etc… and in the high-end design side, they have worked with Karl Lagerfeld of Chanel, Chanel Galleries and Fendi, Donatella Versace( actually, this designer once swear, she could never work with high street fashion retailers but she ended up working with H&M), Lanvin, Balmain, Roberto Cavalli, Stella McCartney, Sonia Rykiel etc.. the famous British footballer David Beckham was also see in H&M advertising campaign. This marketing approach of working in partnerships with well-known public figures whether in the fashion or other industries has helped this organization to gain a popularity among fashion enthusiasts and those celebrities’ followers because this gives the illusion of dressing like fashion models, fashion icons ,signers ,high-end designers to the public. It has
MSMEs have been playing a momentous role inl economic development of a country like India where millions of people are unemployed or underemployed. This sector solves many problems like poverty & unemployment through providing immediate large-scale employment, with lower investments and proves to be a second largest manpower employer, after agriculture. By contributing to more than 50% industrial production in value terms, this sector occupies a position of prominence in Indian economy. In this regard, Prime Minister Dr. Manmohan Singh stated, “the key to our success in employment lies in the success of manufacturing in the small scale