Thought Leadership
Our team have decided on using fashion icon Katherine Elizabeth "Kate" Upton as H&M - BELLE’s spokesperson. We strongly believe that she is the ideal choice of being a spokesperson for this year’s H&M product launch Annual exclusive Fashion Catwalk 2014 as she is an internationally well-known American model and actress, known for her appearances in the “Sports Illustrated Swimsuit” Issue. Kate Upton was also named Rookie of the Year following her first appearance in 2011 and was the cover model for the 2012 and 2013 issues. She was also the subject of the 100th anniversary Vanity Fair cover. Kate Upton was also featured in various popular fashion magazines like Globe, from Vogue, Vanity Fair, Harper's Bazaar, V and Love
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Even though our H&M is located in Singapore, production happens in countries like China and India. There has been strict production regulations and we have to follow not only Singapore’s law but the other countries’ laws and regulations.It is a legal requirement to go for regulations of the chemicals they use in the clothings. The foreign currency has been unstable and this affects Singapore as we depend on a lot of tourists to come and purchase our goods.
Economic
High demand for raw materials has caused the increase in its price. This makes production for H&M a little challenging as we need to look into the costs of production and make sure that we are not losing money. However, the growing markets in Asia has helped H&M gained recognition in Asia. H&m’s is in a fast fashion and highly competitive market. Due to this, H&M has to make itself a point to be globally active. Always keeping updated to the current trend so as to adapt itself to the
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Online shopping makes it easier for people to purchase goods. Nowadays, people are looking into going for online events for convenience with cheaper prices that at outlets or stores.
SWOT Analysis
Strength of the event:
H&M is an internationally recognised brand for its affordable apparels for women. Hence, this makes it easier for H&M to get sponsors for our fashion catwalk event. Booking a venue and all other costs needed for our event will not be a problem due to the large sponsorship we would be able to get. Advanced technologies has made equipment readily-available and we will be well equipped for the event.
Weaknesses of the event:
For our event, our target market is only limited to high end females. This may cause a weakness as we are targeting only a small and specific market. Also, this is a new product launch, hence there is a risk that it might not be well received by our target audience. Weather condition is uncertain and this might affect the attendance of the event.
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Target Corporation (NYSE:TGT) is one of the most recognized discount retailer that provides upscale, trendy merchandise at affordable prices. The company was founded by Draper Dayton in 1902. The first store was opened in Roseville, Minnesota during 1962. As a result of Target’s continued success, its parent company, The Dayton Hudson Corporation was renamed to Target Corporation in 2000. Currently, Target is the second largest retailer and mass merchandiser in the United States.
In a world where women’s sensuality is a sign of alluring power, Victoria’s Secret is undoubtedly one of the most successful companies to capitalize from this aspect of women. From sleepwear to sportswear, Victoria’s Secret has expanded its production to fit every woman’s daily agenda, ensuring that no matter the event, Victoria’s Secret is there for you. In the company’s 2016 Sport TV Commercial, Victoria’s Secret markets sports bras to young women across the nation, as the company continues its prominent influence in the fashion industry. The reason behind the Victoria’s Secret ad’s success is through its strong use of pathos and ethos, although the ad lacks logos.
CASE STUDY: You are the marketing manager for a chain of home-ware stores in Brisbane called Houzit. The marketing plan for the 15 Houzit stores was developed over 12 months ago and you are actively engaged in implementing the strategies to achieve the marketing objectives. Specifically, you are instigating those marketing activities that meet the marketing objectives of a 12% market share (up from 11%) and an increase in sales by 8.5% over last year’s result. No expansion stores are planned during this phase of consolidation and on average the stores achieved $24,680 per week for the year.
Why would anyone go spend more money on a product if they can get the same product for less? This appeals to logic. But, this is not the only strategy used by CoverGirl.
Crocs a shoe that can be used anywhere, for anything. The Company has been up and running since 2002 and was founded by Scott Seamans, Lyndon "Duke" Hanson, and George Boedecker, Jr. Crocs were originally meant to be a boating shoe but throughout the years became a variety of different model shoes. Crocs are the best shoe manufactured today.
• Customer segment needs to be targeted appropriately. Usually for fashion it is the middle/high income customers • Customer shopping experience needs to be high • Quality of products needs to be high Threat of Substitute The threat of substitutes for LVMH is moderate due to the below • Fashion and leather goods have very high product differentiation. Companies need to focus on customer demand • Customers are loyal and have also realized that there is no substitute brands when it comes to fashion • Local market fashion brands can tend to “copycat” the industry giants who have just entered the respective market • Substantial product
Tax level set for businesses by government have direct effect for how profitable the Lululemon company is. Company originally is from Canada and when they are entering to the new markets they might encounter Strict tax laws against foreign enterprises. Patents are very important in Lululemon operation to have advantage of their competitor. Company need to have patent in all countries that they operate to ensure their unique value. All the regulations about design patent need to be monitored by company.
Second Assignment – Annotated Bibliography and Thesis Statement by Cheryl Chi Yue Leung (214185045) York University NATS 1840 15th January 2016 Thesis: How material elements of the modern fast fashion practice reinforce the meanings of unethical production, and thus explain low prices come with low product quality and negative environmental and social impacts Annotated Bibliography 1) Anguelov, N. CRC Press. (September 2015) The dirty side of the garment Industry: fast fashion and its negative impact on environment and society.
When the announcement of a new model cellphone is spread to the employees, an even less exciting announcement is partnered with it. The day shift employees
. How would you assess the business model of HCG? Compare HCG’s cancer care model with other international cancer-care models using case information and your secondary research. Where do you think lies HCG’s strength and weaknesses relative to these international cancer care models? Highlight the differences and similarities between the HCG business model and that of Aravind, Narayana Hrudalaya, Fortis & Apollo?
Introduction The modern fashion industry has a dreadful reputation in the area of human rights. The industry was built on abusive labor since the Industrial Revolution. In 1990´s the sweatshop scandals came up to public scrutiny involving large companies, like Nike and Gap. Since then, the public has been aware of abuses across the clothing supply chain. Nearly 1 billion people are employed by the fashion industry worldwide, the majority of whom live and work in peril, unjust and austere conditions.
H&M’s number of stores has increased under its brand (such as Cheap Monday, Weekday H&M and much more) due to their current expansion. H&M are pursuing licensing and wholly owned subsidiary as a mode of entry. Wholly Owned Subsidiary is one of the modes of entry that H&M are currently pursuing and the reason why H&M are pursuing wholly owned subsidiary in Singapore and Malaysia is, because those countries are politically stable. H&M gained competitive advantage of low risk and constant profit margin in Singapore and Malaysia, because it is politically stable. The reason why H&M pursues wholly owned subsidiary in countries such as in America and Canada is, because H&M can have a control (full) over their stores.
The report also provides in depth analysis on how H&M has used its capabilities to grow its operations through the practices of market development, product development as well as market penetration. The Threat of New Entrants within the Apparel
CASE STUDY HINDUSTAN UNILEVER- TRANSFORMING A BRAND INTO A SOCIALLY RESPONSIBLE LEADER. 6/30/2015 Amity International Business School Aditya Agarwal A1802014167 Faculty Guide- Dr. Kokil Jain Industry Guide-