H & M Recruitment Strategy

Excellent practice of H&M in selection and recruitment strategy

H&M is a branded company that sells clothes and cosmetics in around 2,000 stores around the world whereby operating in around 60 countries and has 76,000 employees approximately and all of them working to the same philosophy which stated that ‘Bring you fashion and quality at the best price’ which is the concept of H&M. H&M, a well-known company and also a hugely successful multinational company which primarily based on the business model of entire fashion design being done internally and centrally, whereby manufacturing totally outsourced with third parties, but to ensure the quality, they involved in local management such as local retailing with hired places, local staff and

For instance, according to the Annual report of H&M in 2008 (AR1 2008), approximately 6000 to 7000 employees are expected to be recruited during this financial year, whereas to meet the requirements of the 225 new stores being opened in worldwide. The selection and recruitment is basically based on the HR policy to recruit locally when a new store is being opened. However, future employees are evaluated and chosen according to certain criteria practiced heavily by H&M and based on the company's

They called upon their successful employees to create a fresh new video campaign to attract and lure the fashionistas to join them as H&M is a multination company. The objective of this camp is to attract new fashion-interested employees to their American stores. Moreover, the campaign is primarily focused on recruiting sales advisers with the potential and confident for growth in the future with H&M.

H&M is very good in human resource management in the aspect of selection and recruitment. There are possibly appearing some issues and challenges at H&M such as nurturing and maintaining well-balanced in the relationship between all of the employees after joining the huge family. However, H&M line managers needed to be good awareness of their reporters' aspirations in order to motivate employees by providing responsibilities to each of the employees.

H&M is a multinational company and penetrate into new countries and regions every year as the organization grows. H&M actually implemented a strategy called local recruitment which leads to the situation of a collective work force belonging to different nationalities adjusting to a common organizational culture. However, H&M use a ideas named ‘Think globally, Act locally’, this has been adapted as the mantra for H&M as a successful