ipl-logo

H & M: Resource-Based View (RBV)

757 Words4 Pages

 Resourced-Based View (RBV) The RBV is a method of analyze and identifying a firm’s strategic advantages based on examination its distinct combination of assets, skills, capabilities, and intangible as an organization. Core Competencies H & M are capable in fast changing of their design and emphasize in their quality. Based on the case mention, H & M are fears that the product are not good enough, brand appeal is fading or that prices have been undercut by an even cheaper competitor. H&M has an ownership advantage through its ability to produce the trendiest clothing and reach it to individual stores in an extremely competitive lead time of 20 days (You can change it based on your essay), owing to the efficiency of its worldwide suppliers. …show more content…

This is because H & M had holds a large number of employees and take their employee as valuable assets for the company. The brand reputation is valuable resources for H & M. They had strong brand loyalty among their customers through the H & M engage in the sale of clothing, accessories, footwear, cosmetics, and home textiles. H & M had a strong position in the market due to the quality and design on their product had maintained the customer loyalty towards their brand. In addition, the reusable product of H & M also is one of the brand recognition of H & M due to they currently are implement recycling and reuse program and this can help to diminishing of scarce resources (Academia.edu, n.d) and also reduce the production cost. Moreover, the reputations of the company with supplier are H & M had aim for their suppliers to take more and more ownership for ensuring good working conditions and environmental performance for themselves. They also do support the supplier in a number of ways, including the provision of training and capacity building. Furthermore, their primary focus is on their strategic suppliers. Due to the strategic suppliers is their best supplier in terms of the balance between price, lead-time, and compliance with their Code of Conduct, quality and sampling ((H & M, n.d). The issues of H & M is the supplier of H & M is primarily focus outsourcing of all production to a network of 800 selected suppliers which mainly located at Asia and

Show More
Related

  • The Kroger's Corporate Level Strategy

    253 Words  | 2 Pages

    In the review of the corporate level strategy, we can see many different competitive advantages branching from their use of corporate diversification and vertical integration. Going deeper into those strategies the three elements that allow for a competitive advantage for The Kroger Co. include operating into different markets, having a successful customer reward program, and by having many different locations nationwide under many different brand names. The VRIO analysis found that all three of these give Kroger’s a sustainable competitive advantage by being valuable, rare, costly to imitate and having the right organization structure business wide. In the review of the business level strategy, there were just as many different competitive

    Read More

  • Four Strengths Of The Home Depot's Product Life Cycle

    1844 Words  | 8 Pages

    With that in mind, The Home Depot has two generic brand products within the store one is HDX that could be found in almost every department of the store, this product usually doesn’t carry a warranty and for the most part it is built for residential use due to it lower prices and quality point. Whereas, Husky is the other company’s house brand, in which this product carries a warranty and a bit more expensive but with great quality. Meaning the stages of products, whether new or old go through or their growth in the market place that is influenced by Market Demand. For instance, Managers in Leadership need to know what stage a product is in due to the benefit of a devise marketing program for product sales due to, a product goes beyond itself if its presented to the store proper, the way it is packed and the service as well customer service and warranties that is offered for the product from within the company. (Ehmke, Fulton, Lusk, 2005).

    Read More

  • Lvmh Porter's Five Forces

    885 Words  | 4 Pages

    • Customer segment needs to be targeted appropriately. Usually for fashion it is the middle/high income customers • Customer shopping experience needs to be high • Quality of products needs to be high Threat of Substitute The threat of substitutes for LVMH is moderate due to the below • Fashion and leather goods have very high product differentiation. Companies need to focus on customer demand • Customers are loyal and have also realized that there is no substitute brands when it comes to fashion • Local market fashion brands can tend to “copycat” the industry giants who have just entered the respective market • Substantial product

    Read More

  • Competitive Advantage Of Patagonia

    989 Words  | 4 Pages

    I. Background and Company Analysis ________________________________________ Patagonia, founded by Yvon Chouinard in 1971, is an outdoor apparel company that has successfully integrated green elements into almost every business activity, from R&D to human resources management, to reduce harm to the environment. These elements firmly align with the corporate objectives of enhancing product and service quality, reducing environmental impacts and having constant innovation. These practices not only enable Patagonia to create values to its customers, but also help the company differentiate itself as innovative leader in the green segment of the industry. A. Orsato’s Framework - Competitive Environmental Strategies Patagonia should be considered

    Read More

  • Nike Vs Under Armour Research Paper

    620 Words  | 3 Pages

    The road to becoming a legitimate competitor has been tough, specifically because of the competitive nature that exists between firms in the same market. The market structure, determinants of supply and demand, and future outlook of the company can help us see the state and performance of Under Armour. Under Armour’s is an example of a monopolistic competition, meaning they have aspects of a perfect competition market structure, but their products are not the same as its competitors. As mentioned above, Under Armour’s main competition is both Nike and Adidas. Recently, Adidas has

    Read More

  • Five Forces Auto Insurance Industry

    864 Words  | 4 Pages

    The adoption of new technologies and trends is being facilitated in the industry for the competition and the customer’s overall experience. Many suppliers that are having similar strategies face a strong competition. The barriers for exiting the markets are high. Products and services of are undifferentiated leading the customer to focus on the prices offered. Low market growth, so it can be increased only by taking another firm’s market share.

    Read More

  • Ted Baker Competitor Analysis Essay

    1251 Words  | 6 Pages

    3.0 Industry and Competitor Analysis The fashion industry in the UK, Europe and the US has several players who compete for the rich market niche. Compare to its competitors in the clothing and accessories industry, Ted Baker performs very well as evidence by its improved financial ratios e.g the EPS over the past five years. 3.1 Industry Overview The high-street fashion industry is dominated by several firms but Ted Baker is continually winning attention in that industry.

    Read More

  • Pestel Analysis Of Clothing Industry

    901 Words  | 4 Pages

    Furthermore, it is noted that customers, particularly from developed nations like UK, France and Italy are more and more concerned about their health and the report on individual health expenditure over the last decade by OECD (2011) has confirmed that. The report shows that customers are becoming more inquisitive in the type, nature, origin and the processing method of materials in which, apparel and clothing firms uses in producing their product. Thus, demanding for transparency and accountability. Consequently, many customers have gone green and they are persistently advocating for sustainable and ethical activities of firms (Johansson, 2010; Pookulangara

    Read More

  • Macro Environmental Analysis Of Nike

    2130 Words  | 9 Pages

    In the assignment, it will discuss the sports brand Nike which specifically focuses in Chinese market. There are three main content areas in this assignment. The first part is a macro environmental analysis; the next part is the target customer profile; the last part is the analysis of marketing strategies. Macro Environmental Analysis: Nike is a very well-known market leader. It is an international brand, their products are selling in the worldwide including China.

    Read More

  • Louis Vuitton Target Market Analysis

    999 Words  | 4 Pages

    The company’s logo and monogram being seen on their products is something which is easily recognized by every customer. It is not only well known but has a rich history. Louis Vuitton is known globally and has a strong image in Singapore, China, Hong Kong and Japan which are leading financial hubs and individuals with high net worth. Largest luxury brand with exclusivity Traditional craftsmanship is not compromised by Louis Vuitton as these products are made to fine details and of exquisite material, discount and promotion does not happen and defective products are disposed immediately as written in their policy. Louis Vuitton products are highly priced due to superior quality, degree of scarcity and exclusivity.

    Read More

  • H & M International Expansion Strategy

    1025 Words  | 5 Pages

    Hennes and Mauritz (H&M) is Sweden based global company in the clothing industry. H&M has over 2600 stores in 43 different countries. H&M is known for their stylish or quality merchandise and its affordable prices. H&M has the aim and goal to provide quality fashion at the best and affordable prices. H&M also has the goal to provide good knowledge and product with good quality of well design, fashion, and textile (Matos, 2012).

    Read More

  • H & M Value Chain Analysis Model

    3035 Words  | 13 Pages

    The report also provides in depth analysis on how H&M has used its capabilities to grow its operations through the practices of market development, product development as well as market penetration. The Threat of New Entrants within the Apparel

    Read More

  • Ikea Supply Chain Analysis

    2051 Words  | 9 Pages

    For the company, it gets the raw materials like wood and wood fiber from its internal suppliers and other raw materials like metal from its external suppliers. At this stage, parties like IKEA Industry and IKEA’s external suppliers are involved. Since IKEA has to purchase materials from numerous suppliers, the company has 31 trading service offices in 26 countries so that new idea testing, production monitoring, quality checks and price negotiations can be carried out efficiently. This ensures that the material costs are at its lowest and at the same time, material comes in good

    Read More

  • Marketing Case Study: Hindustan Unilever

    2155 Words  | 9 Pages

    Mr. Shashank Shekhar   EXECUTIVE SUMMARY The main objective of this case is to find, what are the steps Hindustan Unilever Ltd. is adapting to be market leader and to differentiate itself from its competitors. What is the steps company is utilizing to find current trend in the market. To study various brands of HUL. To study the competitive brands in the market of, home care products, Food brands, and personal care products.

    Read More

  • Willdy's Waffles Marketing Strategy

    935 Words  | 4 Pages

    Willdy’s Waffles aims to be at the fourth quadrant where our products will meet its highest quality standards at a cheap and affordable price. Among the competitors of our company which also offers products at a low price and meets high quality standards are the following: Coffee Brewers, Shut Up Shop, Kute Co., We Wear Bears, and Everfruit Cupcakes. Among the competitors of our company which offers their products at a high price with corresponding high quality are the following: Mix n’ Match and Slice n’ Slurp. Market Analysis Marketing

    Read More

More about H & M: Resource-Based View (RBV)

Open Document