H & M Situation Analysis Paper

A good product to target market would be a new type of shirt. Undifferentiated marketing would allow us to market the shirt to pretty much everyone, whereas differentiated marketing would allow us to sell the same shirt to a specific segment of my target market. Niche marketing would allow us to target an even smaller subset of the overall market, and micro-marketing would allow us to sell the product on an individual level.

Since our product is a new type of shirt, there is a chance that it may not appeal to everyone. Hence, it would be a wise decision to target specific segments of the market, which would include teenagers and middle-age people who are fashion-conscious. This would allow is to target the segments which have the highest probability of turning into sales, and our advertising budget would not be wasted.

Part 2.4: Buyer behavior affects an organization’s marketing activities. Provide two examples of different buying situations within H&M.

A method that a business could employ to predict the buying behavior of consumers is the PEST scan which is basically an analysis of political, economical, social and technological variables that may affect the buying behavior of consumers, in order to be aware of all the things that could possibly impact them when buying their

Each term es self-explanatory, we know what a leader is, someone who leads, so in respect to marketing, a leader is someone who is ahead of the herd and will launch a new product. A challenger, on the other hand, is someone who meets an opponent head on, and so in respect to marketing, a challenger will re-position a product and sell it with a different angle, giving the competitors a run for their money, while a follower will follow an already established strategy, and basically, follow