Htc Case Study

HTC Case Study

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HTC Case Study 2

TABLE OF CONTENTS

Abstract ………………………………………………………………………………….. 3

Overview ………………………………………………………………………………… 3

Background ……………………………………………………………………… 3

Mission and Vision ……………………………………………………………… 4

Mission …………………………………………………………………... 4

Vision ……………………………………………………………………. 4

Problem Statement 1: High cost for Research and Development ………………………. 4

Recommendation 1: Investing on Innovation department ………………………. 5

Implementation 1: Collaboration with companies ………………………. 5

Implementation 2: Brand promotion ……………………………………. 6

Implementation 3: Sustainable growth …………………………….…….. 6

Problem Statement 2: High mobile price ……………………………………………..….

9

Implementation 1: Introduction of unique features ……………...………. 9

Implementation 2: Developing Tablets ……………………………...…... 10

Implementation 3: Achieving greater economies of scale ………..…….. 10

References …………………………………………………………………..…………… 12

HTC Case Study 3

Abstract

HTC corporation, formerly known as High Tech Computer corporation is one of the leading mobile manufacturer in the world. HTC is known for its unique designs, and innovative features in its smartphones. HTC from incentive in 1997, has been through various organizational and managerial advancements. Due to various reasons, HTC over the years is facing a decline in the international mobile market share. Those reasons are explained, validated and discussed in this essay. Also, several recommendations and the implementations for those referred recommendations are discussed.

Overview

A. Background:

HTC was the first mobile manufacturer that introduced smart phones. It was once one of the leaders in mobile phone manufactures which now is not featured in the Taiwanese Stock

Exchange of 50 large companies. HTC were the first to introduce phone powered with Android, which is now the most used Operating System for mobiles. In 2010, HTC was named the

HTC are very bad at cost cutting. Mobile patent development is nothing but generating revenue for its company. When a company could develop a new feature for its mobile and in order for other companies to use the feature pays royalty to the mother company with patent rights. Initially

HTC Case Study 5

HTC lagged in patent right hence payed a high amount royalty to Nokia and Blackberry to introduce their features into HTC.

Recommendation 1: Investing on Innovation department

Article 1: Adapting to black swan events

This is one of the important step needed to be taken by HTC to grow in market. In order to survive the tremendous competition in mobile market, innovation is the key. People prefer newer, faster and unique versions of mobile gadgets over older, slower versions. They would not hesitate to buy a new mobile though they own a mobile already if the new one is better in performance compared to their mobile. HTC has invested huge on Magic labs already which is its innovation