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HUL: Executive Summary Of Hindustan Unilever Limited

1867 Words8 Pages

1 Executive Summary This report examines Hindustan Unilever Limited with main focus on Detergent segment, which is a major revenue generating segment. HUL has been the market leader for many years in this segment. This report showcases macro and micro environment for HUL. There is a huge market for detergents in India. HUL, with the brand name it has, should cash in on the situation. This report consists of situational and industrial analysis for HUL. For situational analysis, PESTL (Political, Economic, Social, Technological, and Legal) analysis has been used. Industrial analysis has been done using the Porter’s Five Force framework. 2 Company Overview Hindustan Unilever Limited (HUL) is a subsidiary of Unilever with about 50 % shareholding. HUL is India’s largest fast-moving consumer goods company which specializes in Home & Personal Care Products and Foods and beverages. HUL is so penetrated in India that two out of three Indians use HUL’s products with over 35 brands spanning 20 distinct categories ranging from soaps, detergents, skin care to household brands like Lux, Sunsilk, Fair & Lovely etc. 2.1 Vision of Company The four pillars of HUL vision set out the long term direction for the company – Work to create a better future every day • Help people feel good, look good and get more out of life with brands and services that are good for them and good for others. • Inspire people to take small everyday actions that can add up to a big difference for the world. •

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