Competitor Analysis Essay
Chapter 2
Competitor analyses
1. HYPE MNL
HYPE MNL OFFERINGS Strength Weakness
PRODUCT Shirts The designs offered are unique and timely to customer’s preferences.
PRICE Shirts The pricing is expensive that can create notion from new customers having high expectation to the product offered.
PLACE Physical store Offers organized and cozy place for customers.
PROMOTION Web portal They accumulated many likes for their Facebook page and positive reviews. There are negative reviews on the social media page that can affect the future customers.
HYPE MNL exhibits strengths in aspects of its designs, pricing strategy, promotion distribution channels and feedbacks. The firm offers variety of clothing and designs for the customers to choose from and comfortable to wear. The researcher found that the firm has brand awareness as it was indicated by the 201,209 likes on its Facebook page and Instagram page which has 5,037 followers. The payment can be done through BDO, BPI, LBC or
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Strings Manila have several branches which are in Taft avenue (Pasay city), Mandaluyong city, Cavite and Malolos, bulacan. These branches enable the firm to have a large market and to increase its brand awareness. Strings Manila also have different modes of payment such as BPI, BDO, Cebuana, Palawan, MLhuillier and G-Cash which increase the convenience of customers in purchasing the product.
The weaknesses of Strings Manila are in the aspects of pricing and transactions. The pricing of Strings Manila ranges from 300-350 pesos, from the survey conducted only 4.4% wanted to buy shirts that ranges from 301-350 so the firm might not cover a large portion of customers due to the price. In the aspect of transaction, there were feedbacks that they are having problems with delayed orders. The negative feedbacks can have a big effect on the firm as it can make the customers doubt on the service provided to
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