1. Häagen-Dazs’s mission statement ‘Our mission is to use the finest ingredients to create the world’s best-tasting ice cream and change the way people thought about ice cream.’ 2.Company information 2.1 Reuben Mattus founded the Häagen-Dazs’s in 1960. 2.2 Häagen Dazs has become one of the the popular ice cream brand, selling its products in more than 900 Häagen-Dazs shops in more than eighty countries such as the United States, United Kingdom and China across a wide range of retail channels such as supermarkets, branded shops, restaurants and etc. 3.Manage information 3.1 In 1983, Pillsbury bought Häagen-Dazs. bought Pillsbury was bought by General Mills in 2001.
It is quite effective in persuading customers to buy the product because of the mixed comedy, questionability, and weirdness. The commercial starts off with a man eating his lunch on his brake. He notices how good his food is then starts to talk about it. He describes his food but then
Ad design is used to persuade the audience since the overall design is using a bright and vivid color scheme to drawn a person into looking at the advertisement whether the person was flipping through or reading an article nearby. The ad design also uses psychology, as bright colors commonly causes individuals to become energetic and optimistic which the advertisement is fully taking advantage of by using its color scheme and trying to get the audience to try the popchips because an optimistic individual would be more likely to try out the popchips. The ad along with ad design uses word choice to draw individuals into buying their product. One example of the word choice is “undelicious” which follows “never baked”. The word isn’t a proper English word, but it has an impact on its audience because the words unappetizing, distasteful and unsavory doesn’t have a large as an impact as the word “undelicious” and using this world will give a better understanding for more of the younger teenagers who are just starting to become conscious of physical appearance.
Particularly, it is very common to use sexually attractive women in advertisementsregardless of the product is related to sexuality. The use of sexual women images in advertisements is so widespread that such images are found in the advertisements for most product types from clothing to motor cars, from cosmetics to furniture. It is an interesting choice to expose a women’s body when trying to promote a hamburger. This type of advertisement is a way of downgrading women and objectifying them. As Bai states “The Guess advertisement from Maxim has the women aware of being wathced and posed to reveal her sexual prowess.
Advertisers will always try to target the younger audience since there is more of them other than the older audience. When kids see something bright or hear something repetitive then the kids will remember it which causes them to end up buying the product when in the store. Parents want what's right for their kids so if the kid really wants that cereal or item the parents will buy it so the kids requests will be fulfilled. In the ad when saying part of a delicious breakfast, then parents will immediately wanna buy the product because they want their child to be healthy. In conclusion America or just people in general are attracted to big and bold things.
The most important aspect of this commercial is the pathos, for it is ripe with emotion. This emotion is also emphasized by the mood of the commercial, which evokes very pertinent emotions. Similarly, the ethos and logos of the commercial make the gum brand look very enticing due to the commercial’s focus on the emotional aspects of the gum. Likewise, the commonplaces that the commercial focuses on play an important role in making the advertisement more applicable to the common viewer. Overall, the Extra Gum advertisement effectively persuades the viewer to purchase the
The ad has two blurbs of text, one at the top, the other at the bottom. At the top in a minimalist modern looking font, in all capital letters it says, “MAKE EVERYDAY SPARKLE”. The text at the bottom is the brand and drink name. This is in a different font, one that looks older and coveys that Lamarca is an old company, even though it might not be. Below this Prosecco is in the same font, but is smaller with more space between the letters.
The simplicity of the ad doesn’t allow the audience to make any negative connotations with the company. Allowing its image to be genuine and dependable. Overall, using all three rhetorical appeals, the advertisement successfully convinces the audience that the jump from lower class to higher class can be
It is a very narrative, but it is not for its skill in compressed story telling. In this advertisement, there are four distinct pictorial perspectives. There are the broad sweep of the outside world of nature, the social world of the bus and bus station, and close shot of all. The main point of this advertisement is the monogamous heterosexual relationship of a man and a woman, which in turn centres upon the product - the chewing gum. This ad is another class example of the product as the bond of love.
Besides this segment is getting very savvy and their eating habit is very modern. Moreover. Urban children and youth like to move out and enjoy eating ice cream on different occasion. Therefore, this segment has large potential to attract and to do business