HOM Company Essay
While talking about HOM (PVT) Ltd which was initially an oil expelling company but later on extended his business and added a few other products in its brand portfolio. At managerial level the decisions would have been taken to add up in business or do some terminations because sound marketing is important for the success of organization.
Marketing is the organizational function to satisfy the needs and wants of the buyers competitively and profitably by creating or exchanging products. This process consists of four steps: Analyzing market opportunities, developing market strategies, planning marketing programs, which consists of marketing mix (that is the four Ps of Product, Price, place and promotion); and organizing, implementing and controlling
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They have set prices according to their target market . If HOM set their prices more than its competitors’ price, then people might switch to other brands so they have made pricing strategy wisely. They might have done marketing research to ensure they don’t …show more content…
HOM should consider any associated pricing issues, such as leasing, financing, and related discounts.
Place:
Habib makes sure that its product is available in leading super markets like Metro and Hyperstar. Large number of people come and shop in these stores, so Habib’s products must always be available on shelves. They sell their products to wholesalers who then sell to retailers and we buy our favorite recipe mix from our nearest store. Transport, channels, location or market places should also be stressed, so the different items are available at more places.
Promotion:
Most of their advertisements and other marketing activities persuade customers to purchase their products by showing product features and benefits. They use promotional techniques such as TV commercials, campaigns and radio ads. Promotion is very important to increase sales, make new customers and retain current customers.
Sometimes there are six or seven Ps. The rest of Ps are: positioning, personal relationship, people and
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