First, the firm needs to define the strategy to gather customer information and to leverage this information to create premium customer relationships. Second, the firm uses this information in order to discover new business opportunities and to ameliorate customer satisfaction. The understanding on the customer buying behaviour can be used to create what Hamel (2000) calls the positive feedback effect. For Airbnb, a good user experience and support is crucial to deepen the relationship between hosts and renters. For this reason, the company puts great effort into setting up online and offline events to strengthen this relationship and to prevent home owners from renting their space through a different platform (Geron 2013).
Chevron Corporation Like all the oil and gas companies, Chevron Corporation has also been directly affected by the collapse of crude oil prices that has continued for more than last one year. Crude oil prices have declined more than 50 % from where it was a year ago. Chevron reported revenue of $ 37 billion in the most recent quarter which was 34 % lower than last year’s $ 56 billion. The company’s net income was $ 571 million in the second quarter of 2015 i.e. 90 % down compared with the income of $ 5.7 billion in second quarter of last year.
John Fahey • He is the president, CEO, chairman of the board of National Geographic Society (NGS) • In order to improve the organization’s positioning and effectiveness, he created a GMG. • He created a cross-functional team, called the Membership Task Force to fix the membership issue • “To reignite a spirit of entrepreneurship, he had developed strong verticals largely autonomous, focused market segments-built around individual product lines” (Garvin & Knoop, 2011, p10). • He wanted to set up an e-commerce executive. • He wanted to tighten up operations. • He expected the company to be more risk taking, focusing on commercial activities, and cross-department collaboration company future.
Companies began to apply subdivision techniques in their operations to attract specific parts of the market. Manufacturers just wanted their target audience the customers and consumers to appreciate and purchase the products which have been made for them. Consumer as a driver: This era existed in the 1990s and the early 2010s and it marked the rise of personalization, customization and individualization which were perfected with the use of internet. The consumer exercise control of what exactly is introduced into the economic market and because the products have been made to specification to what the consumers wants and needs. If there was no need for a product then it will not be purchased and it would in effect be useless and a waste.
Therefore, if Lenovo is able to prevent high turnover in IBM’s employee after the acquisition, it will be helpful to Lenovo in stabilizing the market as well as smoothing its operation in the first stage after merger. In order to avert this problem, Lenovo had designed several strategies before the acquisition being completed. Firstly, before the acquisition, Lenovo conducted an internal survey within the organization as well as IBM’s PC department to find out the staff’s opinions toward the M&A. According to the result which Lenovo gathered from both teams, it shows that both teams have display similar thoughts towards the integration. The staffs from Lenovo were really positive about the M&A as they believed that the integration would advance the company to an international level.
The consumer electronics segment include products such as televisions, video and home entertainment products whereas the household appliances segment include refrigerators, , air conditioners, washing machines ,microwave ovens, vacuum cleaners and appliances such as irons, heaters, mixers, fans, water purifiers, etc. The company had capacities to globally manufacture 22 million units of colour picture tubes, 5.6 million TV sets, 2.5 million refrigerators, 1 million washing machines, and 400000 air-conditioners annually, making it one of the largest in the world. Videocon also ventured into exploration and production of crude oil in the form of a consortium. It set-up India’s largest privately owned crude -oil extraction venture with Cairn Energy of UK on the Krishna-Godavari basin off the coast of Andhra Pradesh. It had reserves of over 250 million barrels, producing 50,000 barrels of oil per day.
By early 2012, the airline accumulated the losses of over Rs. 7,000 crore with half of its fleet grounded and several members of its staff going on strike. In November 2010, in order to cater heavy debts and interest from the loans taken, the company went in for debt restructuring. As a part of it total of 18 leading lenders agreed to reduce interests and convert part of debts to equity. Debt restructuring helped the company to lower down interest to 11% and save ₹500 crore/year as interest cost.
In this assignment, I have written a consultation report to the Chief Executive Officer of MIFCO, in this report I have discussed about the different marketing strategies used by MIFCO in order to promote their products, the segmentation of markets and market targeting. As in the modern business world, technology have made it Globalization and the completion is also growing due to globalization concept, the business faces more challenges while they wanted to grow internationally. Over the past few years MIFCO have been facing a very tough competition in the international markets as well as in the local market due to more imports, so the company management have given much importance to give training to the staffs of company in different areas
It will charge high price If company is using intensive advertising to promote the sale of product then it. There are various other marketing methods which affect price of a product type of packing, distribution system, salesmen employed, customer support services etc. It is because of prices that a customer is very sensitive to any product. Various names can be given Price for example, price for medical , price for using road etc. is toll, price for job is salary, price for apartment is rent etc.
That’s why brands have to settle their strategies in the way to reach the big audience. The internet set in the mind of consumers the logic that they can find any information, at any time. It also gave power to consumers to share their experiences about a product by rating and leaving reviews. It shows that the customers control the interaction, rather than the brand. Generally, there are three factors, which do challenge marketers in terms of consumer empowerment: 1) Technology has made the traditional media less important in some markets.