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Hair Advertising Process

2153 Words9 Pages

INTRODUCTION
Traditionally Indian hair care market was stronghold of shampoo and oil but recently other products like hair gel, hair conditioners, gel etc. are gaining importance with increasing disposable income and increasing awareness among young population. Recently Hair is considered to be important part of personality. We have observed very complex buying behaviour in this area with various choices, different opinions and different loyalties. The market size of hair care industry in India is approx. $800 million. Considering high competition the industry faces with brands like HUL, Godrej, Marico, Dabur competing for higher market share and fragmented nature of industry we are curious to know on what basis does a buyer selects a brand. …show more content…

H1: There is a significant relationship between smell of the product and buying decision for hair care products.
Hypothesis 7:
H0: There is no significant relationship between Advertisement of the brand and buying decision for hair care products.
H1: There is a significant relationship between Advertisement of the brand and buying decision for hair care products.
Hypothesis 8:
H0: There is no significant relationship between Brand ambassador endorsing it and buying decision for hair care products.
H1: There is a significant relationship between Brand ambassador endorsing it and buying decision for hair care products.
Hypothesis 9:
H0: There is no significant relationship between previous usage experience and buying decision for hair care products.
H1: There is a significant relationship between previous usage experience and buying decision for hair care products.
Hypothesis 10:
H0: There is no significant relationship between promotions/discounts and buying decision for hair care products.
H1: There is a significant relationship between promotions/discounts and buying decision for hair care products.
Hypothesis …show more content…

Hypothesis 13:
H0: There is no significant relationship between presence of specific ingredient and buying decision for hair care products.
H1: There is a significant relationship between presence of specific ingredient and buying decision for hair care products.
Hypothesis 14:
H0: There is no significant relationship between Sizes in which product is available and buying decision for hair care products.
H1: There is a significant relationship between Sizes in which product is available and buying decision for hair care products
Hypothesis 15:
H0: There is no significant relationship between availability of the product and buying decision for hair care products.
H1: There is a significant relationship between availability of the product and buying decision for hair care products
Hypothesis 16:
H0: There is no significant relationship between ease of usage and buying decision for hair care products.
H1: There is a significant relationship between ease of usage and buying decision for hair care products
Data Analysis
The results can be found here,

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