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Hair Club Ethos Pathos Logos

890 Words4 Pages

When Observing the ad by Hairclub.com the reader can determine many things. The ad displays many different elements that draws in the audience and when looking further you can see what exactly the creator used to capture the audience’s attention. The logo used on the ad is what established credibility and ethos. The use of color, or lack of, the picture of the man with and without hair and also the words used on the ad is used to establish pathos. The creator uses both the elements of ethos and pathos and the ad appeal to the audience of middle aged men everywhere whom have hair loss issues. The ad has only two elements in it one of which is ethos. The creators use two forms of ethos in the ad and when seen by the viewer they establish credibility. The first form of ethos is established by the use of a logo, Hair Club. When the audience sees this logo on the ad they recognize the logo, maybe from another magazine ad or a commercial. The Recognition of the logo give a sense of comfort and …show more content…

By using all the information gathered above about the elements used in the ad and the outlet and location the viewer can determine that the advertisement is directed towards men of middle age everywhere, whom have hair loss issues. The Ad its self is for a hair replacement service and this is determined by the use of their logo, Hair Club. By the picture of the man with hair loss and logo together it can be determined that the ad is intended for men with hair loss concerns. The age of the man in the picture show that the ad is directed towards middle aged men. It can be determined that the the location of the audience is everywhere because of where the original outlet in which this advertisement was found. The advertisement was originally a billboard along many highways and freeways and because of the many different locations these billboards are found, anyone can see this

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