Halal Pest Analysis

2.0 PEST ANALYSIS

2.1 POLITICAL Malaysia as a Muslim country is very concerns about ‘Halal Certificate’ of the food industry. The organization which manufacturing foods in Malaysia must had ‘Halal Certificate’ to sell their products. For Muslims, Halal food means the food are safe for consumption and produced in a clean environment. Moreover, Halal certificate also has an impact for a food company’s business growth and better market signals. This is because the company’s product with the Halal label can sell to other countries easily. Muslims populations and non-Muslim population are intrigued to buy Halal item since it illuminates that the food preparation and final product is safe and hygiene to be consumed. Besides that, since Islam is the world’s second largest religion, the demand on Halal product is high. Apollo Food Holdings Berhad as a Malaysian-based investment holding and management company with subsidiaries engaged in the manufacture, marketing, distribution and sale of compound chocolates and chocolate confectionery products and cakes also distribute their products to overseas countries such as Thailand, Philippines, China, Taiwan, Japan, Maldives, Middle East, Mauritius and Indonesia. This is due to all the products manufactured by Apollo Food Holdings Berhad already get the ‘Halal Certificate’ of Malaysia. Most of the consumers are very confident with the quality of the products manufactured by Apollo Food Holdings Berhad. On the other hand, the Goods and