The most relevant to our purpose is the ideational function. Halliday (1970: 146) groups the vast number of processes that are distinguished in a language under two broad categories, ‘transitive’ and ‘intransitive’, and discusses the ideational function in relation to transitivity in language. Associated with it are three participant functions or roles taken by persons and objects viz., actor, goal (or patient) and the
This solution consists of examining and discussing the three metaphors: literacy as adaptation, literacy as power and literacy as a state of grace. In these three metaphors literacy is defined in different contexts. Also, she supposes that we need to examine the problem of definition from different angles, provide a deeper examination, and combine these three metaphors together
2.3.2 Theory of Semiotic Triangle Semiotic Triangle was developed by Ogden and Richard. The theory will be used to analyzed the kinds of sign as stated in the first problem. This triangle consist of three elements, they are (i) thought of reference, (ii) symbol, (iii) and referent. Symbols direct and organize, record and communicate. It is Thought (or usually say reference) which is directed and organized, and it is also Thought which is recorded and communicated.
The authors associated with this theory are George Mead, Charles Cooley and W.I. Thomas. The name was coined by Herbert Blumer who was actually a student of George Mead. Blumer specified that this theory was based off of three basic principles. The first stating that humans act toward things on the basis of the meanings that things have for them.
Finally, this chapter tackles the importance of persuasion in communication and its role in changing attitudes and beliefs. Moreover, there are three techniques for changing attitudes. First, the one sided and two sided messages that depends on the characteristics of
We need to understand that communication can be broken down into three basic concepts and by knowing what these are and how they affect how we understand each other. “Communication breakdowns can be avoided by understanding 3 basic concepts: 1. The organization is a network of communication. 2. The network is governed
Discourse analysis is a branch of linguistics and it is the study of the language found in texts, with the consideration of in which situation it is used, whether it is a cultural or social context. It is the study of language, whether it is written or spoken. The study of language can be divided into three ways, which are “language beyond the level of a sentence, language behaviors linked to social practices and language as a system of thoughts”. Discourse analysis depends on analyzing the language, in order to understand the apparent meaning and the out of sight meaning from a particular text. Although the same language is used in different situations, it gives different meanings, and that is where discourse analysis plays its role.
These texts are analysed through multimodal discourse analysis to identify how verbal and visual signs relate within the text to create a meaningful message (Kress & Van Leeuwan, 2006). Kress and Van Leeuwan (2006) provide three interrelated systems which are used in the formation of multimodal text and the meaning within the text. These systems include informational value, salience and framing. Informational value is the placement of various signs in the multimodal text and how this placement contributes to the meaning of the text (Kress & Van Leeuwan, 2006). The informational value includes new, given, ideal and real.