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Handicraft Industry Research Paper

855 Words4 Pages

INDIAN HANDICRAFT THROUGH ECOMMERCE
Introduction:
India has a rich culture, tradition and history. India’s richness of culture and tradition is reflected through its handicraft industry. India is one of the major producer of handicraft products in the world for a long time. Indian handicraft industry is a potential economic advantage for our country’s economy.
During recent years handicraft industry has gained its lost shine worldwide. The demand of Indian handicraft have surged in foreign countries. Indian handicraft industry is cottage industry but it has evolved as a great revenue generator especially in foreign revenue generation because of exports to foreign country.
Handicraft sector is highly creative sector. There is large variety of handicraft products that has been produced. Handicraft industry is a labour intensive industry. The skills and craftsmanship of workers are phenomenal. The country’s annual handicraft exports ranges between $3 billion to $4 billion. The sector employs about 70 lakh people directly and indirectly.
Service Gap:
The sectors market size in country is about $5 billion annually and CAGR is about 15%. A large number of workers are related to this industry but beside being talented and doing hard work they are not getting the profit amount that they deserve. If we look at the ground level the works employed in this industry are very poor and work in very bad conditions. Though from upper side this industry looks very good but at base level

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