INTRODUCTION People in India believe that cottage and small scale industries are the main strength and which is an outcome of rural India. Mahatma Gandhi, Father of our nation has initiated handmade products through hand woven cloth, production of Khadi. In Indian history he was the pioneer of handicraft. He appreciated production of khadi and set up many small scale industries all over India. All these products produced at low cost by hand. Mainly it was concentrated on cloths, handicrafts and incense sticks. Now it extends to handmade jewellery,furnitures etc. Handmade products reveals the creativity of artist.
First and foremost ,handmade products reflect the originality and aesthetic value that they are widely discussed for. I have
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That time there was no huge market for such products.Later when globalization arises they got their door open. Due to the expansion of tourism the mobility and demand for artistic products increased. Especially India was rich in terms of such artistic works. So it was a chance for artisans in India.(Margaret,1990).The influence of western countries changed the lifestyle of Indians. The changed lifestyle and increasing disposable income helped to increase the demand for crafts and handmade home accessories.(Ted and Marina,2006).
Globalizing rural markets: evidence from handmade traditional product markets-Vanaja Menon Vadakepat,New York Institute of technology Fairal Al Khateeb,New York Institute of Technology
The study is about he current threat of traditional products of Kerala from imported non natural factory products. And this study deals with market threat for handmade products. Quality of the product is the main strength for handmade products. Strategies in promotion, innovative distribution and customer service are also key factors of this threat. Talking about the major threat analysis channel reputation, shift in income, multicultural buyers, liberalization of import, market propinquity, global promotions, innovations etc are the main threats. Globalization, Government regulation change in technology, distribution channel are the sources of the above discussed threats. Key success factors such as product
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Kean, Shirley, Niemeyer, and Nancy J. Miller (1996) analyzed Walk a potentially gainful deliberation pot-pourri for retailers in tourist regions is handcrafted items. Porter’s canon of at daggers drawn strategies served as the guiding structure for this anatomize, which examined in deadly embrace strategies hand-me-down by retailers who market crafts to tourists.Schemes retailers (n=373) in one Midwestern states responded to a mailed questionnaire involving their businesses and their selected tactics for competing in the crafts Relate market. Retailers relied on strategies depart minimized purpose save termeverything considered display, uniqueness, and invention as important in their marketing efforts. Stock stamp an supply of ripen in occurrence false which strategies were used. Ishwar Kumar, Ruchi Garg, and Zillur Rahman (2010 ) examined the crazyinfluences of immovable on buyer recital, stockpile image, and patronage intentions in an emerging market condition. Retail store performance take a crack at the skill to pass the boundary-line between alien worlds (Alan, 2002) and what is happening inside us. Anne Marchand, Stuart Uninteresting and Tim Cooper(2010) examined the perceptions and preferences of identifiedobligated , sustainable customers surrounding respect to functional market. The review is regard of a outstrip jibe programrove display at unconscious cultures and determining lump in advantage to sustainable relief and consumption. TickSignificance (2009)
American Apparel uses the design of its homepage to make a strong appeal to the emotions of its buyers. While the company sells to males, females, children, and animals, its website makes it clear that they are specifically targeting young women. The homepage exclusively shows pictures of young, attractive female models. These ads assert and illustrate the idea that if someone buys the American Apparel brand, they too can look like the models in the pictures. Obviously this isn’t a logical argument, but it is not meant to be.
It is widely recognized by the customers for introducing a variety of innovative and high-quality products to the market while the competitors could not do the same. “During this period of time, the company grew at a very fast rate and expanded its market to Europe, Asia, and Latin America” (dynacorp case study). However, Dynacorp’s glory did not last long. The company started to face many problems while its competitors began to close the technology gap and gained back the
A huge sum has been invested, so now it is really crucial for the product to succeed. Moreover the current product mix is not sufficient to bring long term profits for the company. As far as short term goals are considered, management wanted a successful launch for the product which will provide the right marketing and target of the new product line. While the long term goals involved adding variety and diversity to the product line to achieve a long term sustainable growth rather than just achieving short term
The variety and assortment of products in today’s world is growing heavily making consumer decisions harder and harder. Thus, the need of in-store visual merchandising be-comes relevant as never before. The more choices consumers are faced with, the more time they tend to spend while making purchasing decision, and visual merchandising may help to facilitate those choices. This reflection paper is aimed at drawing understanding on how visual merchandising influence consumer behaviour and how it stimulates the purchase de-cision.
Argos is large retail company that acquires 170 types of products within. Argos have made the change in the online business by giving opportunity to their customer to buy and pay through online. Argos now have been planning to enter Indian market through their furniture product. A critical analysis on the micro and macro environment will be done on this company with marketing planning and possible risk analysis. 2 Environment Analysis for Argos 2.1 Macro Environmental Analysis
And achieve as a result, the growth for its brand, market share, and sales
Strong reputation and a recognizable brand 3. Good quality products at a low price 4. Value added in store services. Ex. Financial services.
(Dickson, 1999). Therefore, in my research, I would like to develop a better understanding of the behaviour of the consumers towards sustainable ( environmental friendly) & ethical (social) fashion products and answer the following research questions: 1) Do consumers really care about sustainability or do they feel pressured by the society to do? 2) What premiums are consumers willing to pay in order to get a sustainable piece of
Arts and crafts are often thought of today as something that only children partake in. They can easily be done with your hands and are small hobbies. To people in the late 19th century, arts and crafts were about connecting to your surroundings rather than just filling the time. The arts and crafts movement began a revolution of people who sought to use their hands rather than big machinery to create something. Through meaningful interactions with their materials, people who partook in these activities gained meaningful insights.
Furthermore, it is noted that customers, particularly from developed nations like UK, France and Italy are more and more concerned about their health and the report on individual health expenditure over the last decade by OECD (2011) has confirmed that. The report shows that customers are becoming more inquisitive in the type, nature, origin and the processing method of materials in which, apparel and clothing firms uses in producing their product. Thus, demanding for transparency and accountability. Consequently, many customers have gone green and they are persistently advocating for sustainable and ethical activities of firms (Johansson, 2010; Pookulangara
Internal strengths work as the main success factors for an organization. The main strength of the company was its Research and Development section in which it spends almost 9% of its total sales amount. Again the company had very high innovation aggressiveness which led the company to remain in its price differentiation strategy. Moreover the company always had been under the supervision of charismatic leaders which accounted for its strategic success. Lastly, the simple and user friendly premium looking device with uniqueness accounted for the brand loyalty of its
The enterprise’s success is attributed to innovative and unique strategies. What are the key success factors (KSF)/sources of success for a firm like Senor Sisig? How do these KSF influence how the company has chosen to position itself in the food truck industry?
Five Forces Analysis Threats of New Entrants - High The threat of new entrants for the bag industry is high since putting up a bag business is easy. There are a lot of different companies that are already in this kind of industry. There are international and local businesses that have successfully established their brands here in the Philippines. There is an increasing percentage of local brands here in the Philippines which indicates that the barriers to entry are low in the bag industry.
Customers do not want to switch to purchase different brands, as such they hold some bargaining power to drive the demand. In the luxury industry, it is possible that existing companies or new designers could enter internationally. However, the brand positioning serve as a serious barrier to create awareness due to customer loyalty and acceptability of the brand. In this case, threat of new entrants is relatively low.
Consumerism intrudes with the workings of society by overthrowing the standard judgment wish for an adequate supply of life 's necessities, a steady family and solid associations with a manufactured continuous journey for things and the purchasing power with little respect for the genuine utility of the item purchased. In today’s World World, there is a high level of consumption which has been described as a major threat on sustainability. Even though consumerism has positive effects like motivating people to work harder in order to improve their social status and well being, it has adverse effects on the environment and the social aspect of life. Consumerism, according to the new Oxford English dictionary, means the preocccupation of society with the acquisition of consumer goods. Sustainablity, on the other hand, according to the ‘brudtland report’ was broadly defined as Development that meets the needs of the present without compromising the ability of future generations to meet their own needs.