Handmade Products In India

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INTRODUCTION People in India believe that cottage and small scale industries are the main strength and which is an outcome of rural India. Mahatma Gandhi, Father of our nation has initiated handmade products through hand woven cloth, production of Khadi. In Indian history he was the pioneer of handicraft. He appreciated production of khadi and set up many small scale industries all over India. All these products produced at low cost by hand. Mainly it was concentrated on cloths, handicrafts and incense sticks. Now it extends to handmade jewellery,furnitures etc. Handmade products reveals the creativity of artist.
First and foremost ,handmade products reflect the originality and aesthetic value that they are widely discussed for. I have …show more content…

That time there was no huge market for such products.Later when globalization arises they got their door open. Due to the expansion of tourism the mobility and demand for artistic products increased. Especially India was rich in terms of such artistic works. So it was a chance for artisans in India.(Margaret,1990).The influence of western countries changed the lifestyle of Indians. The changed lifestyle and increasing disposable income helped to increase the demand for crafts and handmade home accessories.(Ted and Marina,2006).

Globalizing rural markets: evidence from handmade traditional product markets-Vanaja Menon Vadakepat,New York Institute of technology Fairal Al Khateeb,New York Institute of Technology

The study is about he current threat of traditional products of Kerala from imported non natural factory products. And this study deals with market threat for handmade products. Quality of the product is the main strength for handmade products. Strategies in promotion, innovative distribution and customer service are also key factors of this threat. Talking about the major threat analysis channel reputation, shift in income, multicultural buyers, liberalization of import, market propinquity, global promotions, innovations etc are the main threats. Globalization, Government regulation change in technology, distribution channel are the sources of the above discussed threats. Key success factors such as product …show more content…

Kean, Shirley, Niemeyer, and Nancy J. Miller (1996) analyzed Walk a potentially gainful deliberation pot-pourri for retailers in tourist regions is handcrafted items. Porter’s canon of at daggers drawn strategies served as the guiding structure for this anatomize, which examined in deadly embrace strategies hand-me-down by retailers who market crafts to tourists.Schemes retailers (n=373) in one Midwestern states responded to a mailed questionnaire involving their businesses and their selected tactics for competing in the crafts Relate market. Retailers relied on strategies depart minimized purpose save termeverything considered display, uniqueness, and invention as important in their marketing efforts. Stock stamp an supply of ripen in occurrence false which strategies were used. Ishwar Kumar, Ruchi Garg, and Zillur Rahman (2010 ) examined the crazyinfluences of immovable on buyer recital, stockpile image, and patronage intentions in an emerging market condition. Retail store performance take a crack at the skill to pass the boundary-line between alien worlds (Alan, 2002) and what is happening inside us. Anne Marchand, Stuart Uninteresting and Tim Cooper(2010) examined the perceptions and preferences of identifiedobligated , sustainable customers surrounding respect to functional market. The review is regard of a outstrip jibe programrove display at unconscious cultures and determining lump in advantage to sustainable relief and consumption. TickSignificance (2009)

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