As there were many jeans brands already, Rosso decided to make his product unique and outstanding. After some years of experimenting with washes and “dirty looks” (seemed like oily washed and faded) of the jeans, Diesel found its way of style and became one of the most popular and fashionable jeans brand along with Calvin Klein and Armani. Even this comparison with American brands gave Diesel an advantage, because a lot of people supposed that jeans could be made only in America, as this is their “homeland”. This principle was used after by marketers and developers of Diesel to build the brand image of strong, free and cool clothes for people from all over the world (as many people think about USA). Thus, Italian craftsmanship and the misled about the American origin make Diesel one of the most powerful and desirable jeans ever.
With just one sewing machine the custom swimwear became known for its exceptional construction. In the year 1962, Reyn McCullough partnered with Ruth Spooner to guarantee reliable quality and resolute to combine the two company names to launch Reyn Spooner in Honolulu. Reyn started to work on something that
With the increasing demand for cotton cloth, tremendous efforts were made to increase its productivity. For centuries, the spinning and weaving of cotton were done by hand and these stages of cotton-cloth production were lengthy. John Kay, in 1733, invented the fly shuttle, which, “operated by pulling a cord that drove the shuttle to either side, freeing one hand of the weaver to press home the weft.” This sped up weaving cotton into cloth, as one man could do the work of two men. James Hargreaves was an Englishman who invented the spinning jenny in 1764 and had it patented in 1770. Using several spindles at once, the spinning jenny spun the cotton quickly and spun more than one thread at a time.
Strauss was born in Bavaria, Germany and moved to the United States around 1847. Strauss moved to California during the gold rush to try and make money off his small clothing business. Jacob Davis, who was a customer of Strauss, partnered with him and they designed the first blue jean (Levi Strauss). Jacob came up with the idea of the innovative jeans but couldn’t cover the cost himself, so he asked Strauss to help and they made a deal. On May 20, 1873 the two men received a United States patent on their new and innovative design, which marks the day as the birth of the blue jeans.
The Sweatshop, often called the “Sweating System”, began when the factory system was developed in the early 1800’s. Sweatshop owners would hire subcontractors who would set up makeshift factories in dimly lit and poorly ventilated buildings. Each workers monthly pay was based on the number of product units he or she completed. People
Hank Wills Thomas is an African-American photographer and visual artist. His main point of interests in sculpturing revolves on race, popular culture and advertising. Born on March 17, 1976 in Plainfield, New Jersey, Thomas is a popular and well-known artist. Through his talented artistic sculptures, Hank Willis Thomas has received honorary awards including winning the Aperture West Book Prize, featuring of his work in other publications such as the Reflection in Black, and other several exhibitions in galleries and museums. Thomas’ sculptures portray a reflection on the social injustices against the blacks.
The latter is an autobiography based on his early business career and early life. Humble beginnings Daymond Garfield John expressed interest in the apparel business when he was very young. He asked his mother to teach him how to use a sewing machine. He began to make his own tie-top hats and sell them after identifying a gap in clothes for inner city kids. With the help of a Carl Brown, his neighbor, they began to brand them.
Caroline Davidson was a student at Portland State University in advertising. She met Phil Knight while he was teaching accounting classes and she started doing some freelance work for his company. Phil Knight asked Caroline to design a logo that could be placed on the side of a shoe. She handed him the SWOOSH, he handed her $35.00. In spring of 1972, the first shoe with the NIKE SWOOSH was introducedThe Nike athletic machine began as a small distributing outfit located in the trunk of Phil Knight 's car.
Vans were founded in 1966 by brothers Paul Van Doren and Jim Van Doren. They called it the Van Doren Rubber Company. Vans is a secondary industry which means it uses raw materials to produce something new such as runners and clothes. Various materials are needed to construct these runners such as rubber, metal, cotton, plastic and leather/canvas. Each of these items go through different stages that form them into the runners we know today.