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Hank Aaron Case Study

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Hank Aaron retired from baseball in 1976, and entered into a new area business. Hammerin Hank has had a succesful second career as an entrepreneur with a chain of car dealerships, the Hank Aaron Automotive Group, has become one of the first blacks to own a BMW dealership, and own several other Georgia based showrooms, although he recently sold all but one of the group. Aaron’s other venues 755 Resurant Corp, he also owns a chain of Churches and Popeye’s Chicken franchises, his auto group took in $136 million last year.
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