Happy People Happy Meals Case Study Mcdonalds
Happy People, Happy Meals: Case Study of Strategic Human Resource Management at McDonald 's.
McDonald’s is a global leader in the fast-food industry with 80% of its 36,000 restaurants franchised-owned with 1.9 million people employed in more than 100 countries (*). As a multinational corporation, McDonald’s has had to develop a global business model that can be implemented within local frameworks, opportunities, challenges and markets (*).
For McDonald’s quality, service, cleanliness, and value are universal expectations at every restaurant and for every customer, and so they aim to hire the best people to execute this strategy.
McDonald’s business strategy includes operational excellence (framework) in conjunction with a growth strategy
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(*) As with many businesses employing operational excellence strategies, McDonald’s experiences high staff turnover, unskilled labour, with tighter operation margins (*). McDonald’s needs to align its operational excellence strategy with a staffing strategy that attracts staff that is efficient, adaptable, and trainable to work in a team environment …show more content…
McDonald’s must recruit internally for managerial positions within each restaurant, this means that entry-level, low-skill jobs are available to recruit externally from a larger pool. So, both internal and external sources of recruitment must be utilised to so that new people are trained at only entry-level which is McDonald’s largest workforce but it also requires them to set in place a strong internal management training programme. (*)
3. McDonald’s must aim to retain their best employees and move them into management positions and only replace talent at entry-level with efficient and trainable people. (*)
4. Following a cost-leadership/operational excellence strategy means that McDonald’s does not have the budget to employee skilled people, it 's crew member position are also low-skill jobs. Therefore, McDonald 's people with little to no skills and train them with the skills it needs them to have to complete the job. Hiring unskilled labour is a simple way to reduce staffing costs.
5. for McDonald’s it’s potential talent pool (unskilled new labour) is so large that recruiting reactively for each job that needs filling. The demand for entry-level jobs requiring little to now experience is a high commodity in most markets globally – so McDonald’s will always have a supply of potentially great
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