The bike was built with a 3 by 1/8 inch bore and a 3by ½ inch stroke. The factory in which they worked was a 10 by 15 foot shed with the words “Harley-Davidson Motor Company” scrawled on the door. Arthur’s brother Walter joins in on there efforts. Henry Myer of Milwaukee a schoolyard pal of William Harley and Arthur buys one of the 1903 models straight from the founders. In 1904 the first Harley-Davidson Dealer C.H Lang of Chicago, IL opened for business and sells one of the first three productions Harley motors ever made.
The motorcycle giant has a narrow product mix, preventing the business from reaching more market segments and age demographics. Another weakness exists from sales primarily originating in North America, and insignificant or nonexistent sales in developing countries. Furthermore, the company has a limited supply chain that hampers potential expansion in the global motorcycle market. The demand for Harley-Davidson products has the opportunity to create new business alliances to increase market reach and broaden the product
Thus, it is a very attractive opportunity for Harley to capture these Asian & Europe markets aggressively. 2. Women & Young Riders: The Harley Davidson Company can use its increased marketing efforts to further increase the customer base by marketing towards untapped segments. For example, women riders were purchasing about 15,000 motorcycles in 2000. After 5 years, the sales of Harley bikes to women had jumped to over 30,000 motorcycles per year.
Harley Davidson’s brand actually sells much more than just motorcycles and spare parts. It has a range of products comprising helmets, jackets, sunglasses, gloves, jewelry, pants, watches, T-shirts, among others. However, the main thing this company offers customers is its brand symbolic’s universe, which is transferred to customers’ personal and collective lives. The marketing communication strategy carried out by this company makes customers believe if they buy Harley Davidson’s motorcycles, clothes, jewelry, etc., they will become part of a special and selected group of motorcyclists, able to live a desired lifestyle by using the concept of this brand. Thus, customers can take part, as well as benefit from the symbolically created Harley Davidson’ style and culture.
Henry Ford Henry Ford played a very important role in America’s society. Ford revolutionized America’s assembly line and the production process for the automobiles. Ford’s company helped the war efforts during World War II by producing tanks, jeeps, and other vehicles for the U.S. Army. Henry not only produced the Model T automobile, he also made it affordable for the great multitude of Americans. Ford was also labeled one of the greatest businessman of his time.
What lessons can be learned from Harley Davidson's marketing strategy? The answer is all of them. Your corporate brand and associated logo present the fundamental essence of your company. It is your name and logo that people recognize. Your logo is a symbol of your company, and it is the constant promotion of this symbol that creates recognition in your customer's
Model T was built and sold to public in year of 1908 and the number of sales reached over the year has set a new record in the history of automotive at that time. Within the time, Ford has own about half percentage of the automotive industries. (“Henry Ford Changes the World 1908”, Eye Witness to History, 2005, retrieved from: www.eyewitnesstohistory.com.). Those were some examples from the history of the cars that we have been using in our daily life now. Nowadays, most of
2000). Harley Davidson as a company is known to develop many marketing promotion events to create the perception in the minds of consumers that their designs and values are usually laid in the 1950s in an anachronistic way. Many customers believe that this representation of the automobile translates to ‘masculinity’ and therefore have their perception of the motor bikes from Harley Davidson as classy old fashioned and masculine whether they really are or not (Holt,
Henry Ford started his career with his first car named the quadricycle(“Burgan 15”). At this time Henry Ford really did not have his company started, he was just trying to find a automobile that would put him on the map (“Burgan 20”). His dream eventually came true with this new invention that everywhere could have and afford (“Burgan 21”). The Ford company was put on the map at this time and was starting to crank out the automobiles (“Burgan 22’’). Then Henry noticed a issue that he was not able to crank out as many automobiles as he liked (“Burgan 23”).
• Harley Davidson Motor Company The article on Harley Davidson gives an insight into how good leadership can bring about drastic changes in the fortune of a company. On the verge of an imminent demise, the executives of Harley Davidson, with their proactivity, dynamism, team spirit and sheer dedication salvaged the company from bankruptcy and turned it into a profit generating, stable unit in 6 years’