ipl-logo

Harley Davidson: Customer Relationship Management

1142 Words5 Pages

A) Customer relationship management (CRM): - its one of the marketing process to build a strong customer relationship and maintaining profitable relationship with customer and should be done by delivering superior customer value and satisfaction.

B) Harley-Davidson, realized the best way to create long relationships with the customers was to understand them on their own terms and the way to do that it was by spends a great deal of time and money in pursuit of that goal, additional of that they put them self as customers and start thinking as customers, why they should buy from Harley-Davidson and what the feeling towards the brand. In this way of thinking and feeling strategy as customers Harley-Davidson achieve their goal to build long-term …show more content…

• Product concept: - any consumer when want to buy a product, they are always looking for quality and performance of the product and what features of this product is having, so the organization always should devote their energy to improve the product.

• Selling concept: - when companies do a lot of promotions for their product so the consumer will buy more of their product and the sell of the company will increase due of that actions.

• Marketing concept: - in this concept to achieve the organization goals they have to know what the consumer looking for and what his/her needs, also by thinking and feeling about what the customers way of thinking and feeling, so by this way they can delivering the desired satisfaction to the consumer better than competitors.

• Societal marketing concept: - the idea of this concept, that the company should related their marketing activities for the welfare of the society, also focusing on wants/needs of targeting marketing and delivering a great value to the consumer better than the competitors. …show more content…

To obtain this ideal situation has to be perceived as “acceptable” by the consumer based on the level of importance he attributes to the need.

Second step, information search, it’s the time for the consumer to start of looking for information about possible solutions to the problem, the consumer will search more or less information and the sources of information it can be by family or friends or internet, advertising or it can be mass media, consumer organization and in the last it can be examining or using the product.

Third step, evaluation of alternatives, once the buyers collecting the information about the product he will be able to evaluate the different alternatives that offer to him, evaluate the most suitable to his needs and choose the one he think it’s best for him.

Fourth step, purchase decision, in this step after the consumer will evaluated the different solutions and products available for respond to his need, he can make a decision to buy this product and his decision will depend on the information he had it about the

Show More
Related

  • Swot Analysis Of Segway

    891 Words  | 4 Pages

    This stage deals with innovational activities like coming up with new product lines,changes in the marketing strategy,new business plans etc. For india several efforts can be taken to guage the anticipated response from the customers with the help of different public surveys ,hiring research companies ,SWOT analysis etc. Stage 2-idea screening It is vital to have all the information before launching any product in a price sensitive market like India

    Read More

  • Roots Canada's Marketing Strategy

    406 Words  | 2 Pages

    Marketing Strategies:- • The designing department of root Canada makes sure that all products are up to date by travelling, researching and stay in touch with latest cultural and fashion development. • Time to time consultation with retail staff and consumers for the betterment of the product. • Strongly linked with the Canadian heritage and core values. • Testing new products on employees of the company in order to get feedback. • Co-Owners finalize the product before launch it in the market.

    Read More

  • Kodak And The Digital Revolution Analysis

    934 Words  | 4 Pages

    The company was able to start innovative marketing campaign at the beginning of its creation where it targeted the customer needs. With use of its marketing campaigns, the company was able to secure enough customer loyalty that the customers were not trying new products even though these were of better quality. • Customer Focus Customer was considered as most valuable for the organization and all production, marketing was done around it. The company made its motto to prepare products that were customer friendly. Also with

    Read More

  • Explain How Does Advertising Mirrors Society

    1126 Words  | 5 Pages

    What is the definition of marketing and where does advertising fit within that definition? Marketing refers to the processes involved in communicating a product or service to customers or consumers. These communication processes can be used to sell, purchase, distribute or even promote a product or service to various markets. Simply put, marketing is the communication between an organisation and its customers.

    Read More

  • ALDI: Customer Relationship Management

    1275 Words  | 6 Pages

    Question 1 answer: Customer relationship management is mainly about building relationships with a company’s targeted profitable customers and maintaining that relationship through delivering customer value, as in how a consumer perceives a certain product and values it enough to buy it rather than buying the competitor’s product, and delivering customer satisfaction where the product meets the exact expectations the consumer had actually expected from the product or more, but not less. Companies can build customer relationships at many levels, depending on the nature of the target market (Kotler and Armstrong, 1988). Companies with many low-margin customers can develop basic relationships by which a company doesn’t get to know it’s consumers

    Read More

  • Harley Davidson Case Study Solution

    813 Words  | 4 Pages

    Solution : Introduction: A budget is an estimation of particular commodity, quantity etc. It can be prepared for any number of days but generally it is prepared wither for a year or quarter... A budget may or may not become the actual outcome.

    Read More

  • Analysis Of The Buyer Decision Process Of Porsche

    1875 Words  | 8 Pages

    Porsche 1. Analysis of the buyer decision process of a traditional Porsche customer. There are five stages in buying decision process which are shown through following diagram: Porsche is a reputed company and it is well known to customers. In case of difficult situation of purchase, customer can follow all the five stages such as purchasing of durable goods of new brand.

    Read More

  • Etsy: Case Review: Customer Relationship Management

    1053 Words  | 5 Pages

    1. Explain to Mrs. Wen what CRM is and how CRM is different from traditional marketing. Customer Relationship Management (CRM) is a term that refers to practices, technologies, and strategies that organizations use to oversee and analyze customer interaction and information. This is done through use of the consumers’ lifecycles, with the objectives of enhancing business relationships with customers, helping with customer retention, and increasing profitability. It is basically a system created by the company to interact with its customers effectively and efficiently.

    Read More

  • Four Major Influence On The Marketing Philosophies

    777 Words  | 4 Pages

    A company practicing it aims at meeting the consumer expectations and needs better than its competitors. Companies that practice the concept have a customer focus apply competitor intelligence, and inter-functional coordination. Societal orientation focuses on three aspects. It delivers superior value as it aims at meeting the customers’ needs, the company’s objectives and the human welfare. Societal philosophy has a greater advantage over other philosophies as it creates a long-term relationship (Jayachandran,

    Read More

  • Moccona Coffee Case Study

    1044 Words  | 5 Pages

    Introduction Every business organization is using a marketing concept which is used as a tool to identify customer’s needs. And further try to meet them by making right decisions in line with customer’s needs. In line with meeting customer’s needs the ultimate goal of every business is to gain profit. That’s why they make use of different marketing strategies to meet not only the need of the customer but as well as the goal of the company. We know for a fact that marketing strategies comprises everything from developing a product, to introducing it to the market, to selling and improving it as the need of the target market changes.

    Read More

  • Relationship Marketing Case Study

    2755 Words  | 12 Pages

    Task One Audit 1.1 Gflock’s three largest customer groups and their relative importance to the organization “Segmentation is the process of grouping customers in markets with some heterogeneity into smaller, more similar or homogeneous segment to target with a distinct Marketing Mix”. (Smith, 1956). The table below demonstrates the company’s five main customer groups out of which the Misses, Ladies and Mistresses were chosen as the key customer groups respectively according to the percentage of the market and their monthly income. (Table 1.1) Teens Misses Ladies Mistresses Madams Demographic Age 14-17 years 18-21 years 22-28 years

    Read More

  • Market Segmentation Of Apple

    1346 Words  | 6 Pages

    a. The product and production orientation of marketing asserted that a company should first develop product and then they should scan the market for sale opportunities. Now days in the modern world the market have changes. The process orientation of marketing requires a company to first to analyse the market, understand customer requirement and then develop products. In todays world, the modern marketing is based on the reverse process, in which the first the customer needs and demands are identified. The subsequent market program of the firm depends on how the market identifies the potential customer, profiles them, target them and positions his offering in the minds of customer.

    Read More

  • Relationship Between Hospitality And Tourism Industry

    1572 Words  | 7 Pages

    First of all customer means A person who buys goods or services from a shop or business, loyalty means the state or quality of being loyal, faithfulness to commitments or obligations. So Customer loyalty is the key objective of customer relationship management and describes the loyalty, which is established between a customer and companies, persons, products or brands. “Customer loyalty is an essential aspect in any organization whether it is offering a good or providing a service. “Many organizations are looking for various ways to increase their customer loyalty as it has a positive effect on the profitability of the organization.” (Gremler 1996: 171, Abdullah et al. 2000: 826).The individual market segments should be targeted in terms of developing customer loyalty.

    Read More

  • Reflection On Strategic Marketing

    917 Words  | 4 Pages

    First, from the beginning of the classes I was able to design and implement marketing/business strategies in particular areas only. After that, I am able to create long-term and mutually beneficial exchange relationships between an entity and the publics with it interact. Moreover, the strategic marketing analysis & planning process such as internal & external situation assessment, strategy formulation, positioning and marketing mix were taught during lessons in detail that integrated my marketing knowledge. And as a result I also became aware with a range of new issue of marketing management and the marketing tactics in particular that were resulted from the product and branding strategy. I found strategic marketing analysis and planning of this project more challenging than

    Read More

  • Consumer Buying Behaviour Essay

    1057 Words  | 5 Pages

    Consumer is one who consumes the goods & services product. The aim of marketing is to meet and satisfy the Consumer needs and wants. The modern marketing concept makes customers the centre stage of organisation efforts. The focus, within the marketing concepts is to reach target and largest customer’s sets ball rolling for analysing each of the conditions of the target market1. Consumer behaviour can be defined as “the decision making process and physical activity involved in acquiring, evaluating, using and disposing of goods and services”.

    Read More

More about Harley Davidson: Customer Relationship Management

Open Document