ipl-logo

Harley Davidson Marketing Management Case Study

1720 Words7 Pages

Arab Open University
Tutor Marked Assignment (TMA)
Academic Year 2014 - 2015 Semester: Spring
Branch: Lebanon Program: Business
Course Title:Marketing Management Course Code: BE200
Student Name: saud ahmed salim al karbooshi Student ID: 090106
Section Number: Tutor Name:

Total Mark: Awarded Mark:
Mark details
Allocated Marks Questions Q1 Q2 Q3 Q4 Q5 Q6 Total Weight 30 35 35 Marks

Allocated Marks Criteria Presentation Referencing Word Count E-Library Total
Deductions Marks
100 Student’s Total Mark

Notes on plagiarism:
A. According to the Arab Open University By-laws, “the following acts represent cases of cheating and Plagiarism:
 Verbatim copying of printed material and submitting them as part of TMAs without proper academic acknowledgement and documentation.
 Verbatim copying of material from the Internet, including tables and graphics.
 Copying other students’ notes or reports.
 Using paid or unpaid material prepared for the student by individuals or firms.
B. Penalties for plagiarism ranges from failure in the TMA to expulsion from the university.

Declaration: I hereby declare that the submitted TMA is my own work and I have not …show more content…

For example, it may be the organizational culture have a negative impact on the fans to accept some of the productions Interests Harley of different ages in order to put many of the challenges, therefore, it would be difficult to values enter a new organizational culture. Resistance to change can be another obstacle to achieve the transformation process in this particular area. In this case, change management should be applied to prepare and deal with the change smooth for users Harley Davidson. Other challenges include the need to eliminate factors such as lack of security, roads, feeling underestimated the differences and conflicts in various other fields

Show More
Related

  • George Brown College Essay

    487 Words  | 2 Pages

    Topic 1 George Brown college and Centennial college are strict about plagiarism, and both colleges punish plagiarism students, who have plagiarized. However, there are similar or different punishments depending on the number of times. For example, in George Brown college, if one plagiarizes another person’s writing for the first time, one will receive zero points for only the first assignment and noted on their transcript. After that, if it happened again, one should receive zero points in the course without warnings, and if one plagiarize more than twice, one should be given suspension or expulsion from the George Brown college.

    Read More

  • Marketing Strategy: Trader Joe's Business Strategy

    1120 Words  | 5 Pages

    For the business-level, Trader Joe’s adopted a differentiation focus strategy. According to our textbook with this strategy, Trader Joe’s seeks to differentiate in its target market. They rely on providing better service than broad-based competitors. Specifically, they focus on the special needs of the buyer in other segments (Dess, Page 159). Joe’s differentiates its self from other grocers by providing a unique shopping experience fortified with their private label goods and great service from their crew members.

    Read More

  • Harley Davidson Case Study

    1266 Words  | 6 Pages

    3.1.3. Opportunities of Harley Davidson: 1. Asian & Europe Markets: The demand of the Harley Davidson in the developing Asian & European nations is increasing. There are very less number of players competing the Harley in this segment. Thus, it is a very attractive opportunity for Harley to capture these Asian & Europe markets aggressively.

    Read More

  • Lou Gerstner's Transformational Leadership Style

    921 Words  | 4 Pages

    Hence, leaders need to be prepared and manage readiness to the alteration by making an environment of honesty and transparency for their team as a successful implementation of the change is unlikely. Employees must be part of the change hence, they must to be told about the requirement of the change and be given a reward to motivate to embrace the change. If change be accepted by all recipients it can be implemented quickly and effectively. The leaders’ attitudes and behaviors have both positive and negative alterations on the change success. Therefore, leaders of organizations need to try and develop a more framing and shaping behavior, adding skills on themselves to change and motivate the subordinates towards the embracing the change.

    Read More

  • Harley Davidson Case Study Solution

    813 Words  | 4 Pages

    Solution : Introduction: A budget is an estimation of particular commodity, quantity etc. It can be prepared for any number of days but generally it is prepared wither for a year or quarter... A budget may or may not become the actual outcome.

    Read More

  • Honda Market Segmentation

    797 Words  | 4 Pages

    Common definition market, which means economic that’s approach customers in terms of people to find a goods or services they want, while segmentation is processes dividing specific part into many parts of some things. Market segmentation is mean an organization target its product, services, or ideas only to specific groups of consumers rather than to everybody, even if it means that other consumers who don’t belong to this target market aren’t attracted to it, for example is ASIMO might be suitable for housewife to do household works. Honda company has been targeted three major part of market segmentation that is include demographic, behavioral, and psychographic segmentation. Demographic segmentation is based on age, income, family size and socio- economic status, etc.

    Read More

  • Marketing Case Study: Royal Fernwood

    1579 Words  | 7 Pages

    Table of Contents 1.0 EXECUTIVE SUMMARY 3 2.0 THE CHALLENGE 3 3.0 Vision 4 4.0 Mission 4 5.0 Core Values 4 6.0 USP’s 5 7.0 SWOT ANALYSIS 6 8.0 SITUATIONAL ANALYSIS 8 8.1.0 POTER’S FIVE FORCES 8 8.1.2 PEST ANALYSIS 10 9.0 Competitor Analysis 11 Noritake 11 Dankotuwa 12 Chinese imports 13 10.0 CUSTOMER ANALYSIS 14 11.0 MARKETING STRATEGY 15 11.1 MARKET SEGMENTATION 15 11.2 POSITIONING STRATEGY 16 11.3 Ansoff Matrix 17 11.4 MARKETING MIX 18 12.0 ACTION PLAN 21 13.0 BUDGETS 21 1.0 EXECUTIVE SUMMARY Royal Fernwood Porcelain, Browns latest acquisition, presently markets a range of porcelain products for local and foreign markets. Royal Frenwood has a local market share of 13% and a strong dealer distribution

    Read More

  • Peugeot Marketing Strategy

    1072 Words  | 5 Pages

    Peugeot is one of the most well-known French automobile manufacturer companies, founded in 1810 by Armand Peugeot. With many successful sales worldwide, approximately 2.973.000 vehicle sales during 2015 and remarkable rewards, Peugeot can be considered as one of the leading companies in the European and global automotive industry. As noted in the ‘’New Cars Industry Profile: France’’, the companies’ revenue for 2016 was $72.563 million (p.24). All companies, regardless of the industry they belong to; in order to thrive they have to successfully conduct customer segmentation. In other words, they need to divide their potential customers into groups that share common characteristics, needs, etc.

    Read More

  • Maxis Marketing Strategy

    1706 Words  | 7 Pages

    2.0 Introduction Starting with branched out from Binariang GSM Sdn Bhd as a subsidiary, Maxis Communiations Berhad (Maxis) is a service provider company for telecommunications and internet technology in Malaysia. It was begun in 1995 where the company used the dialling prefix identifier of ‘012’, ‘014’ and ‘017’. The company offered 900 and 1800 MHz Global System for Mobile Communications (GSM) band. After that, the company uses the 2100 MHz Universal Mobile Telecommunications System (UMTS) band in July 2005. Besides, Maxis was the first to introduce 3G services in this country.

    Read More

  • Moccona Coffee Case Study

    1044 Words  | 5 Pages

    Introduction Every business organization is using a marketing concept which is used as a tool to identify customer’s needs. And further try to meet them by making right decisions in line with customer’s needs. In line with meeting customer’s needs the ultimate goal of every business is to gain profit. That’s why they make use of different marketing strategies to meet not only the need of the customer but as well as the goal of the company. We know for a fact that marketing strategies comprises everything from developing a product, to introducing it to the market, to selling and improving it as the need of the target market changes.

    Read More

  • BMW: Marketing Strategy And Segmentation Of BMW

    1649 Words  | 7 Pages

    Name: Jasmit Singh ID: J13013948 Section: DB 4 Lecturer: Ms Lingkeswari Table of contents Content Page Introduction 3 Market segmentation 4-5 Product strategy 6-7 Pricing strategy 8 Place strategy 9 Promotion strategy 10 Conclusion 11 Reference 12 Introduction BMW (Bayerische Motoren Werke AG) is a German automobile company which was founded in 1916 and is headquartered in Munich, Bavaria, Germany. BMW is now one of the largest car manufacturer in the world for its exceptional level of quality and producing cars with sporty driving characteristics. The BMW company 's slogan in English is "The Ultimate Driving Machine" or Sheer Driving Pleasure" which was originally translated from German slogan which is

    Read More

  • Marketing Segmentation Of Mercedes Benz

    916 Words  | 4 Pages

    Market are segmented in order to make it easier for businesses to target these segments according to the features and habits they exhibit. These segments must be definable, specific, profitable, and is has room to grow. The following outlines the segmentation for the market of Mercedes Benz broken down into demographic, behavioral and psychographic segmentation. Demographic Segmentation: Markets can be segmented by geography where the business would market its offering towards individuals living in a certain area.

    Read More

  • Honda Motor Company Case Study

    3635 Words  | 15 Pages

    The Honda Motor Company, Ltd. was formerly established in the great country of Japan in 1949 by Soichiro Honda and Takeo Fujisawa. The first product that was introduced to the world was called the “Dream” D-type motorcycle. The main focus that founder Soichiro Honda built the company around was to create new values and not to imitate other companies who produced similar products. In 1959, Honda Motor Company, Ltd. entered into the Unite States as the American Honda Motor Company. They settled in Los Angeles, California and was known as the first international subsidiary of Honda Motor Company,

    Read More

  • Pet Food Marketing Plan

    2648 Words  | 11 Pages

    Table of Contents 1.0) Executive Summary 3 1.1) Objectives 3 1.2) Mission 3 1.3) Keys to success 3 2.0) Product and Services 4 2.1) Sourcing 5 2.2) Technology 5 3.0) Market Analysis Summary 5 3.1) Market Segmentation 6 3.2) Target Market Segment Strategy 7 3.2.1) Market Trends 7 3.2.2) Market Needs 8 3.2.4) Market growth 8 4.0)

    Read More

  • Reflection On Strategic Marketing

    917 Words  | 4 Pages

    First, from the beginning of the classes I was able to design and implement marketing/business strategies in particular areas only. After that, I am able to create long-term and mutually beneficial exchange relationships between an entity and the publics with it interact. Moreover, the strategic marketing analysis & planning process such as internal & external situation assessment, strategy formulation, positioning and marketing mix were taught during lessons in detail that integrated my marketing knowledge. And as a result I also became aware with a range of new issue of marketing management and the marketing tactics in particular that were resulted from the product and branding strategy. I found strategic marketing analysis and planning of this project more challenging than

    Read More

More about Harley Davidson Marketing Management Case Study

Open Document