Harvard Case Study Chipotle

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VII. IMPLEMENTATION Programs/Tactics and Structure. Expend into other counties. Chipotle currently has 11 stores in Canada, 6 in England, 4 in France, and 1 in Germany. The international market is hardly expended. There is still a huge potential for growth if executed properly. The listed countries are well established economies and create a huge market for growth. Having some experience with running business internationally, top management team should evaluate the international business including their established relationships as well as their competition. Creating a program that will help ensure promotion of Chipotle brand internationally will help Chipotle secure their unique selling points. Managers should also investigate which country would make the company more profitable and can also handle a hundreds or even a thousand of Chipotle restaurants. The culture, business practices, political stability, and tax…show more content…
Their balance sheet is outstanding and took them years to build. When Steve Ells started the company in 1993 he completely transformed the fast food industry. The implemented strategies made chipotle leaders in their industry and brought the company on average around 4 billion in revenue. After the food born illness outburst, the company has implemented food safety systems that put Chipotle ahead of industry standards. Intensive safety comes with a huge price tag. Even with added on costs, Chipotle still has industry leading margins. This effective corporate structure that Chipotle has build is very effective and does not require any changes. The programs are financially feasible. Chipotle has zero debt, even with their lowest year in revenue; they still managed to pay their creditors and managed their debts successfully. Chipotle can use leverage to implement the programs including expanding internationally. New Standard Operating

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