Havas Swot Analysis
Havas is a French multinational advertising and public relations company,headquartered in Paris,France.It operates in more than 100 countries and is one of the largest global advertising and communications groups in the world.The company today which bears the name HAVAS is itself a former subsidiary of Havas which acquired to the rights to the name in 2002. Havas was the first French news agency,created in 1835 emerged in the age of Austro-Hungarian Empire.The Agence France Press(AFP) news agency comes from it.Havas was acquired by Vivendi in 1998,and renamed by Vivendi UniversalPublishing.VUP in turn merged with Lagardere to become Editis in 2004. Havas is the family name of Charles-Louis Havas.He created the first French press agency in 1835.
TIMELINES OF THE HAVS NAMES.
YEAR EVENT
1879 The Havas news agency
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Between 1998 and 2001,late in the wave of consolidation within the advertising /communication sector,Havas advertising adopted an aggressive acquisition strategy in order not to become a takeover target following its independence from Havas. “Media Planning Group” was created in 1999 through the combination of Media planning,S.A, a Spanish media planning and buying company controlled by Leopoldo Rodes Castanes and his family,with Mediapolis,the existing Havas media planning business.Havas initially acquired 45% of MPG,which was increased to 100% in
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