Havells Value Chain Analysis
The overall value chain of Havells: Table 3
• 18 ultra modern manufacturing units | International Certifications
• 7 integrated R&D centres | 90 Branches and Representative Offices
• 225 Havells Galaxy Network | 20,000 Global Dealership Network
• 1 lakh retail presence across the world
• Technology
• Open Door Policy
• Strong Code of Ethics
• Havells Value System
• High Investment in R & D
• Idea Policy
• Technological Leaders
• Diverse Range of Product Portfolios which are innovative
• Directly from Primary Manufacturers
• High Bargaining Power
• Most of the Raw Materials are sourced from Indian Suppliers
• TTaizen
•
• 5S
• 7Rs
• VValue- Engineering Approach ERP for Transportation Management
DHL is the 3PL in Brazil
3 Warehouses in US Aggressive
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This clearly indicates that being one of the few global company to be completely diversified in many segments. This diversification also helps them manage supply chain in a more effective way and helped Havells to create an effective value chain. If we look at the nature of the business there are many raw materials like copper wire, semi-conductors which are being used across segments. This has led to a Havells’ subsidy called Havells Exim to manage world-wide procurement especially from China which is known for providing cheap components. Their diversification strategy gave them an important intangible resource of Channel power which has path dependency in it. For ex: Finolex which has 89% revenue contribution from wires cannot sustain price wars with Havells as distribution channels may give higher preference to Havells’ wires as they also sell their Switchgears which has higher margin. Along with product diversification their geographic diversification also gave them better position to leverage economic downturns. For ex: during the period of 2007-2010 their global brand Sylvania was facing sluggish growth, Havells was able to survive due to push in rural market in India. Along with this Havells transferred many back-office operations of Sylvania in India to gain cost advantage in …show more content…
With the new launch of exclusive Havells Galaxy stores Havells aims to be the one stop solution for all electronic needs. Innovative advertising and stylish product design have increased consumer’s willingness to pay creating a breakthrough by developing FMED (Fast Moving Electronic Durables) segment in India. This first mover advantage in consumer branding and reinforcing activities like Havells connect their online portal creates an entry barrier for competitor and has higher appropriation of value as dealers are forced to store Havells product as there is demand from customers. Also the learning obtained by acquisition of a globally famous brand Sylvania with a wide-network has helped Havells to create successful marketing campaigns backed by distribution push of the
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