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Hawaiian Airlines Essay

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Choose a local firm in your city/country that has done remarkably well in recent times or has incurred heavy losses. Provide the name, website, and key products/services of the firm at the starting of the answer. As a resident of Hawaii for over 20 years and working in the Hawaiian aviation industry as a helicopter pilot, the company I chose for the portfolio assignment is Hawaiian Airlines. The website for Hawaiian airlines is: https://www.hawaiianairlines.com/ and they have been in business since 1929 and the biggest and longest-serving airline in Hawaii (Hawaiian Airlines, 2023). Despite challenges of inflation, fuel prices and post-COVID travel hesitancy from overseas, Hawaiian Airlines continues to provide reliable air transportation …show more content…

Staff at Hawaiian Airlines, from pilots to ground crew to flight attendants, are usually born and raised in Hawaiian and have a deep understanding for the people, culture and customs here. As a commercial helicopter pilot in Hawaii, I have heard how Southwest pilots communicate versus how Hawaiian Airline pilots communicate en route. Even something as standardized as Air Traffic Control has a human element. Waypoints throughout the Hawaiian Islands are consistently mispronounced by Southwest pilots and Hawaiian Airlines pilots need fewer readback corrections from ATC. Hawaiian Airlines is also one of the largest employers in Hawaii and the staff have deep-rooted knowledge of Hawaii and its customs (Hawaiian Airlines Newsroom, …show more content…

These resources can encompass intellectual property, brand names and trademarks (Edwards, 2014). Hawaiian Airlines has a company name that speaks for itself and has been in business in Hawaii for nearly 100 years. Southwest, by comparison, carries the connotation of quirky mainland charm, and not an operator that immediately brings to mind tourism. On all inter-island flights, even flights less than 30 minutes, Hawaiian Airlines serves POG, or Passion-Orange-Guava juice, a drink loved by many people who live in Hawaii. Other air carriers in Hawaii have a difficult time imitating the cultural experience of flying

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