Hcs 589 Strategic Plan Part 1 Organizational Structure Paper

Strategic Plan Part 1 – Organizational Structure

(Coronis Health)

Cherica Smith

HCS/589

Instructor Rich Schultz, Ph.D.

March 21, 2023

The goal of the strategic project plan for Coronis Health organization is to add an additional product line. According to Coronis Health (2023)., “Coronis health is healthcare revenue cycle management and medical billing company offering global capabilities & specialized solutions. By using industry-leading technology combined with high-touch relationship building, Coronis Health allows healthcare practitioners & facilities to focus on patient care, maintain financial independence, and cultivate financial success.” Coronis Health delivers high quality care to our clients and patients essentially

Coronis health leadership team has discussed implementing of Radiology billing. Radiology billing is unique, and the radiologist are not client facing in most cases. Of course, there are those special radiological procedures where a radiologist is in the room, but for radiology billing. The radiologist is obtaining billing information passed on from a hospital or surgery center facility. It is hard enough to obtain correct information from the patient when the patient is sitting in front of you. However, when you are relying on another entity that has no skin in the game of making sure you get paid, you are at the mercy of that entity to provide the data needed for you to bill. As a result, Radiology is a healthcare division that could benefit from the Coronis Health model. As for a strategic plan there will be the use of technological advantage to promote and advertise by using social media. Today the use of technology such as the internet, and social media can be one of the approaches for the strategic plan. Market research is used when a new product is being introduced into the market through a company. According to Valoris, R. F., & Kammermann, S. K. (1991)., “At the present time, the health care system is the second-largest industry in the United States. Growth of the health care industry has been continuous and significant. This past decade has witnessed an increase in competition for the health care dollar which has led to an increased emphasis on marketing and advertising, in particular.” Coronis Health will identify their target market using research that includes focus groups, surveys, and having customers test products. Radiology is a business that can generate revenue up to $100 billion annually, so it is good find out the demographics or target