Hdc Case Study

MARKETING FUNCTIONS & ROLES OF HOUSING DEVELOPMENT CORPORATION

BY: ABDULLA MUFEED

Contents

Executive Summary 3

1. Three key roles and responsibilities of marketing function of HDC. 4

2. How the above 3 roles and responsibilities relates to wider organizational context in relation to HDC. 5

3. Roles and responsibilities of marketing for the external environment. 6

4. PESTEL 6

5. Two elements of the microenvironment in relation to the roles and responsibilities of marketing function. 8

6. Significance of interrelationships between marketing and other functional units of HDC. 9

7. Four key elements of the marketing function of HDC. 10

8. How the key elements interrelate with other functional units of selected organization. 11

It is important for organizations such as HDC to have a keen interest on changes in environment and act accordingly before making marketing plan. This would help them to compete effectively with its competitors and stay ahead rather than making changes instantly. By doing business ethically obeying government rules, keeping a society happy by doing voluntary work and environmental friendly services, investing and making innovation’s through latest technology and giving a keen interest on changes in the economical side has given HDCs marketing department capability to strategize their activities and become efficient in their marketing

As some parts of the research are carried out on a door-to-door basis, the work force required for the research is provided by the Human Resources section. The Human Resources department in turn uses the resources of marketing department such as the website to market the said jobs. All products are then forwarded to Planning department in order to develop conceptual designs and to fit into the developments guidelines.

Price: The prices formulated by Marketing department are dependent upon many factors such as the revenue goals of the company set by the Finance department. Projects department formulates all the BOQ‘s for the products which is essential for the finalization of the prices for the products. Finance department allocates the budget needed and Procurement department plays the administrative role for releasing the budget.

Promotion: All promotional activities conducted by the Marketing department requires a budget, which is checked by Finance Department. All necessary purchases for the promotions are facilitated by the Procurement department and manpower is facilitated by the whole organization for which Human resources play the focal role.

Place: In order to facilitate the ease of access to the organization various departments play an active role. The office in Male’ is run by the administrative department, this includes issuing form, change of information,