Hdfc Standard Life Insurance Case Study

1.1 INTRODUCTION ABOUT INTERNSHIP

The internship report is based on the topic “Customer perception towards HDFC Standard Life Insurance” with reference to HDFC Standard Life Insurance Company Ltd. For a period of 12 weeks, it was a great experience to develop my skills and knowledge, as well as build confidence before we are exposed to the external environment opportunities and challenges.

If we pursue career related opportunities prior to graduation, we may have an edge over other candidates in competitive job market.

This study is primarily conducted to analyze the consumer perception towards HDFC Standard Life Insurance.

1.2 NEED FOR STUDY

 Why customers make the purchases as that they make?

 Which factors are influencing customer purchases?

 This results helps to the company to aware about different age group and income levels.

 The study helps to the company in foccussing consumer’s preference and expectations on the product which they offer.

1.5 SOURCE OF DATA

When the marketing problems are identified and after the completion of pre-research analysis, the relevant information must be collected. There are two sources of information or data collection:

A. PRIMARY DATA

It is the data which is never collected before. Data collected directly from first-hand experience. Its advantage is that it suits to the purpose this information is specific, relevant, and up-to-date. In this study the primary data was collected among the customers using questionnaire.

B. SECONDARY DATA

It is data collected by someone other than the user. Common source of secondary data collected from company websites, magazines and brochures.

1.6 RESEARCH METHODOLOGY

TITLE:

To Determine customer-perception with reference of HDFC Standard Life Insurance Company Ltd.

1.7 TITLE

This data can be explorated to take in the trends across the insurance industry. The importance for the industry lies in analysing these trends that emerge from the study. It is a changing and growing sector. customers are only beginning to wake up to it’s vast possibilities. A study like this can use to guide the future of the industry based on current trends.

1.9 SIGNIFICANE FOR THE RESEARCHER: To study and collect all the useful information of the company, the insurance industry also facilitates marketing ways and methods of HDFC standard life insurance.

1.10 SAMPLING METHODOLOGY

A. Sampling Technique:

The Sampling was prepared keeping in mind the objectives of the research. A research study was done in order to know the accuracy of the questionnaire. The final questionnaire was conducted only after some key changes were done. Thus the sampling came out to be convenient and accurately.

B. Sampling Unit:

Asked to respondents to fill out questionnaires are the sampling units. These includes of private employees , Government Employees, Self Employees ect.

C. Sample size:

The sample size was restricted to only 150, which includes of mainly peoples from different regions of Bengaluru due to limited time.

D. Sampling Area: The area of the research was