Head And Shoulders Case Study
The Product
Head & Shoulders Shampoo is an anti-dandruff shampoo that produced by the America company which call Procter & Gamble Company. It can be classified in fast moving consumer goods (FMCG).
Head & Shoulders Original Classic Clean Dandruff Shampoo fights dandruff with a unique element which call ZPT ( Zinc Pyrithione ) , it can moisturizes dry scalp, calms itchy scalp, and keeps hair looking great.
Healthy hair is important for us because it can protect the scalp. So Head & Shoulders infuses every shampoo with essential beauty shampoo elements, like rich moisturizers, fantastic fragrances and others. Head & Shoulders’ products are always tough on dandruff, but gentle on hair. That’s why Head & Shoulders is the No. 1 selling dandruff shampoo in the world.
2.0 The Company Background & History
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After doing 10 years of researching, P&G scientists finally found a new and valid ingredients can against dandruff –Zinc Pyrithione（ZPT）. In 1960, P&G start tested the product and in 1961, they publish their first dandruff shampoo, named Head & Shoulders. The first generation of Head & Shoulders was a blue-green cream shampoo in a glass jar. In the past of 50 years, Head & Shoulders had proven its power on solving the problem of dandruff. Now Head & Shoulders still continue improve and doing research to offer more types of shampoo and conditioners to meet different customers’ hair and scalp needs and based on Nielsen sales information July 2012 – June 2013, Head & Shoulders are the most trusted dandruff shampoo in
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