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Health Tourism Research Paper

948 Words4 Pages

Health/Medical tourism is a booming niche tourism market in the tourism industry. Medical tourism (also called medical travel or health tourism) is a term initially coined by travel agencies and the mass media to describe the rapidly growing practise of travelling to another country to obtain healthcare. Goodrich & Goodrich (1987: 217) defined medical tourism as “the best attempt on the part of a tourist facility or destination to attract tourists by deliberately promoting its healthcare services and facilities in addition to its regular tourists’ amenities”. The high cost of treatment, long waiting time, less insurance coverage in developed countries and the attitude of people to spend holidays in a quality manner with the aim of improving health is the main reason for the increasing trend in medical tourism.
The attractiveness of the destination has a great influence on determining a person’s destination of choice, expectations/ satisfaction, intentions to revisit, perceptions of benefits and motivations, the amount of money spent and the duration of stay (Henkel, Agrusa & Tanner., 2006). Countries all over the world have analysed a wide scope …show more content…

Bindu (2009)2 investigated the perception of tourists on Ayurvedic health tourism in Kerala and the satisfaction of health tourists towards health tourism services and facilities. Using factor analysis the researcher identified destination image, healthcare package and ayurker were the perception of tourists towards Kerala as preferred Ayurvedic Health care destination and the factors which affected their satisfaction level were booking procedures, promotion and awareness creation, environment and facilities of Ayurvedic

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