Health Care Marketing Strategy
INDUSTRY PROFILE
Health Sector is witnessing significant transformation with the liberalization of the market. The Indian Health Sector comprises of medical care providers like Hospitals, Medical Devices, Specialist Clinics, Nursing Homes, ClinicalTrials, Tele-Medicine, Outsourcing, Medical Tourism, Health Insurance, Diagnostic Centres, Pathology Laboratories, Research Organizations, Medical Equipment Manufacturers.
In India, Healthcare has been based on voluntary work. Traditional practitioners of healthcare have contributed to the medicinal needs of society. From one generation to another, acute knowledge in the medicinal properties of plants and herbs were passed on which are used for treatment. Britishers changed the scenario by their dominance and colonial rule. Christian Missionaries managed the hospitals, which took center stage.
Over the past six decade, Indian Healthcare
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68. 4.STRATEGY:
69. The strategy is the route that the organization has chosen for its future growth and a plan of organization to gain sustainable competitive advantage. Strategy deals with the direction and scope of the company over the long term.
70. Strategy is the plan of action an organization to gain sustainable competitive advantage. Strategy deals with the direction and scope of the company over the long-term.
71. Strategy is the plan of action an organization prepares in response to, or anticipation of, changes in its external environment. Tactics or operational actions differentiate strategy by its nature of being premeditated, well thought through and often practically rehearsed. It deals with essentially three questions :
1) Where the organization is at this moment in time ?
2) Where the organization wants to be in particular length of time ?
3) How to get there ?
72. Thus, strategy is designed to transform the firm from the present position to the new position described by objectives, subject to constraints of the capabilities other potential (Ansoff,
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