Hegemonic Masculinity And Media Analysis

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The idea of hegemonic masculinity recognises that there are multiple types of masculinity but they are not all equal. As well as that hegemonic masculinity is not common because of its unattainability (Gill, 2007:31) . This pressure of compliance is problematic for both which is illustrated by standards set by the media regarding appearance in particular that can consequently effect self-esteem and self-worth. For instance the media is significant as a source for acceptable body image which can be used by men to have certain expectations for females (Behm-Morawitz and Pennell, 2013: 214) and vice versa. These unrealistic expectations in the media images are caused by prolonged exposure to them. When these stereotypes are persistently forced

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