It suggests that only the upper class establishes new forms of human expression such as fashions .Once a new object is adopted by the upper class; it is intimated by each succeeding lower class until it has “trickled down” to the lowest class. When the upper class recognizes that all classes have become adopters, they turn to new fashions and a new fashion process emerges. Some analyst view this as a theory class conflict and class competition for symbols ; indeed some view it as competition for social equality among classes Thus it may be viewed as political as well as social approach to
As suggested by Sproles and King (1973), contemporary research on fashion is focused on two key market segments ,the fashion innovators which are the consumers of the new style, fashion and trend, and the fashion opinion leaders or the communicators of fashion . The historical measurement of the fashion theory states that the innovators or the fashion opinion leaders form the main links to be able to obtain prime sales targets and to achieve high volume in the fashion market. King, came out with a “trickle down” theory, which suggested the role of fashion opinion leaders in the fashion industry and studied the fashion change agents and the fashion adoption process. Later Summers (1970), worked on the relationship between the roles of the fashion opinion leaders in the process of fashion adoption. Both the studies found out that both, the opinion leaders of fashion and the leaders of fashion play a vital role in the fashion adoption, and are the key market to attain high sales volume.
Fashion design is an art dedicated to the creation of clothing. In fact, Fashion is changeable because there are many factors of life that affect it positively and negatively. In other words, fashion is subject to change based on the economic situation, technological innovations, cultural differences, influence of environmental precautions and many other factors. Recently, fashion designers’ main concern is how to make fashion design more advanced and how to minimize its environmental damages. In this literature review, the focus is mainly about “How technology and environment are affecting fashion design recently?” That means that the sources will mostly examine how technology is making fashion design a more advanced process.
However, the object and scope of this study is very limited, and it is impossible to verify whether this theory is effective in other industries and fields, hence, it lacks universality. What’ s more, for the practical use of co-creation, I think is also controversial, first, product design and aesthetic fashion style is the core competitiveness of a fashion brands, while involving stakeholders in brand building may be risky to some extent, such as inconsistent design styles, disclosure of enterprise information, etc. Second, it is not easy for brands to integrate mountains of feedback, while balancing the relationship between long-term brand vision and short-term market
I don’t think I can properly define fashion. It isn’t something that a dictionary explanation can accurately describe, nor will simple images suffice in translating its true meaning to the masses. Fashion isn’t something concrete; it’s indefinite — it does not begin, nor does it end. It’s ephemeral, and yet, it's ever-present. Fashion, taste and style are all words used for the same concept — the concept that we are carefully choosing products based on what we value and perceive as the best possible items our money can buy.
Thus the alternatives available to a retailer decrease, which in turn deteriorates the bargaining power of the retailer and boosts the firm to choose a low control entry mode. Transaction cost theory also provides an explanation of fashion retailers’ preference for a lower control entry mode in a high competition environment. Fashion retailers tend not to engage in operations that need substantial resource commitments due to high competition in a foreign market, because the competition level may increase costs, which may make the business less profitable (Chen and Mujtaba, 2007). With the growing presence of international fashion brands, the competition in the Qatar fashion market has become increasingly intense. Zara is currently facing rigid competition from local as well as international retailers in Qatar.
Most of fashion items are sold during only one season. Companies have to estimate the sales without any historical data: the forecasting system should be then designed for new product sales forecasting. New product forecasting is one of the most difficult forecasting problem. Indeed, forecasting methods described in 8.6 are not suitable. In this context, a two-step methodology seems emerged: 1.
The truth is that nobody is actually perfect as well as that 's why style trends tend to be much more than just for those that are models. What a person might not necessarily recognize is fashion arrives in most various dimensions, shapes, as well as styles. You 'll find fashion trends that exist with regard to individuals of various shapes and sizes. Several associated with individuals fashions tend to be quickly discussed beneath. If you are small within dimension, height smart, a person may be looked at small.
Neo-Gramscians look at hegemony from the perspective of class relations. Class is considered as hegemony if it legitimized its domination by means of institutions and concessions. When a class has established dominance also in formal political structures of the state, it is a historical bloc. Neo-Gramscians argue that due to process of globalization the neoliberal transnational historical bloc either already exist or at least beginning to emerge and
If fashion is art, designs could not be seeking to satisfy the demands set by the customers. If fashion is art, new designs could not be involving models for presentation as art has self-expression. 1.7 The relevance of the study The study of this topic should help stakeholders in fashion and art industry. Most people in this field have little or no knowledge on the history of fashion and art. The study will also help in solving controversy that has been in existence between scholars as to whether to classify fashion as art or not.