Heidi Roizen Case Study

1. What general networking principles does Heidi Roizen follow?
Heidi Roizen’s networking, one of her greatest assets, is about getting to know smart and bright people and bringing in unique ideas in every brief conversation she makes with a new person which made it a memorable one in addition to contributing to continuity of the relationship. She believes that since it is easier to know people when they weren’t famous it leads us being connected with them when they became known. She had a genuine passion for meeting interesting people and helping them connect with others whom she knew. She played the role of an information broker and used her network to add real value. She blended her personal and professional networking well and her focus on a win-win relationship differentiated her from others.
For her one is contacted because there arises a reason and to make networking successful we should deliver what is required. She believes that adhering to a commitment builds trust. Roizen firmly believes that commitment and performance overpower the frequency of interactions. This makes her a trustworthy source and helps in building enduring networks. Her style includes a down-to-earth and genuine personality which contributed to her success.
2.

With an outgoing personality and a desire to meet new people, she forged new relationships. Also, she believed in getting to know interesting, smart and talented people as opposed to famous people which indicates that she thinks about the future prospects that the relationships can bring to her. Heidi Roizen also tried to make as diverse contacts as possible which shows that she did not suffer from self-similarity bias. Even her parties made sure that people can make as many new contacts as they can strengthen the old ones which is also referenced in her belief in “consistency” and “performance” in interactions with