International Business Case Study: Heineken Company

Heineken Beer was originally a family owned company. They have remained very conservative regarding how they do business ensuring that the family traditions are laced wit their corporate structure. Change is inevitable, they have therefore managed to make some changes to their functional approach by taking very forward steps in expansion and operation. For instance, they were the first company to expand globally. Currently, they are a brand favourite, with more than 250 brands, in 175 countries. These qualities have continually allowed the company to perform excellently in different markets.

The company has several opportunities that are yet to be exploited. For instance, the countries where there is a market for a beer like Hispanic countries,

Given this requirements, the local people can learn first-hand how to use new systems of production and machinery in factories. Technological advancements are not limited to machinery. The systems of operation and management methods that are employed in these companies also qualify as forms of technology. It is important to note that these companies have operations in different countries. This means that for any one country that they penetrate, they have to employ the accrued information and knowledge on how to best manage companies in foreign companies. They are in this way more advanced in their management. This is a factor that is passed on to the locals in the same countries thereby improving on the technology of the host country in a myriad of

For one the employment opportunities are methods through which the people in the host countries is seized, can create personal wealth. The improved roads, schools and hospitals are also one of the most direct benefits that the host country realises. Urban areas are able to grow, and this is an effect that improves the standard of living of the host country and the people in these countries.

As Multi-National Companies enter different foreign markets, they are able to widen the international and domestic markets. This is a benefit that can be seen from the onset. They influence the domestic markets of the host countries in a different way. For instance, the improved technology and infrastructure have already been explained. These companies are responsible for realising such improvements to the host countries. They thereby improve on the already existing markets of the host country and further widen the international markets. This is an economic benefit that is internationally