Swot Analysis Of Heineken
The Heineken was well known as the world’s international premium beer brand that established in 1864 by the Heineken family. Furthermore, the founder was a single brewer, Gerard Adriaan Heineken who bought the Haystack brewery in Amsterdam, the first moment of the Heineken brand establishment. As the result of research and development (R&D) concept, the company invented and introduced a series of global brands, such as Heineken®, Desperados, Strongbow Gold, Amstel Premium Pilsener, and Sol. The unique points of those brands promoted their respective market values in the corresponding areas.
It clearly indicated that the company developed and stabilized the competence of brands through the business strategies in an effective and efficient manner. To accomplish the objective of being sustainable on growing the brands in all market, the company was being driven by the business priorities that shown as following:
1. Grow the Heineken® brand
2. Consumer-inspired, customer-oriented and brand-led
3. Capture the opportunities in emerging markets
4. Leverage the benefits of HEINEKEN’s global scale
5. Drive personal leadership
6. Embed and integrate sustainability
It could not be denied that
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“The natural laws of terrain underlie these six types of ground.” was one of the war principles he applied. In general, the global market can represent the combination of the six possible phenomena. For any case of the phenomena, the good reputation of Heineken brands provided a positive influence to position the company in foreign markets. However, there still be a great competition for the Heineken company to develop business while considering the effects caused by the culture and local competitors. Then, the expectation for the worst situation was to give up the opportunity of the benefits offered together with a huge financial
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