Heineken Economic Environment Analysis

Heikenen

Introduction.

This Assignment is going to be about Heineken, a Dutch beer Company that is famous around the World. I will describe how this company is running worldwide, and where their facilities are. Ill explain how everything work’s with in the Company and how they operate.

P5

The economic environment.

I am going to explain how the economical environment in the Netherlands and the United States currently is, and how it affects Heineken. We all know the economic crash in 2008 that right there had a huge impact on the world economical, almost every country suffered because of the economic crash. Also Beer producers suffered from this because the first thing a man does when his salary is going down are to go to a cheaper solution.

So you can imagine that is January it was a good time for Heineken and it slowly went up, this can have good and bad influences on the business. To begin if the GDP is raising slowly you may think that people will stop buying beer from Heineken, But I disagree let me tell you why? If its rising slowly then people might notice it in a longer time period but in the beginning they might not even notice it t all. And if they do notice then Heineken has a issue because then less people will buy beer from Heineken.

The changes in GDP and in demand in the economies studied.

Source: Trading economics United States

As you can see in this statistic, you see that there has been a huge difference in GDP over a period of 3 years. This has his good and bad sides let me explain that. In January it was dropping in a steady paste, what means a good thing for Heineken because when the GDP is dropping that means less tax on the beer so more people are willing to buy beer at Heineken. From June to July you can see a major difference in GDP, It is rising so fast that it has to have an impact on Heineken, I know for sure that it has, because when the GDP is rising so fast people notice it are going to buy less.

P6

1.Political stability

Mercedes-Benz

- Costumers

If the Government raises the cost of

Mercedes-Benz, then the cost to make a

Car will rise if that

So without infrastructure there is no business, also think of the Internet without that Greenpeace wont be able to reach their future voluntary people. And give them information about what they do. So all in all I think this plays a huge role in for example a business like Greenpeace.

-Employees

Infrastructure helps a business like Greenpeace a lot, if there was no infrastructure how would the employees get to work? If you ask your self that question and you will understand that it plays a huge role.

-Suppliers

If the Government didn’t build infrastructure we would have a problem with our supplier because he does every thing by road and air, that way he can reach us easily but if their was no infrastructure he could not deliver his goods to Greenpeace. Thankfully there is infrastructure so that suppliers can deliver their product and equipment with no problem to Greenpeace.

Membership of international trading communities

Mercedes-Benz

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