Heineken Business Model

Heineken®

P5.
I have chosen the company Heineken ® I am going to tell you about the economy of the United States and the Netherlands, the unemployment rate, inflation rate, cost of credit in both the US and the NL, the labour market in both US and NL, the government policy and how it might affect Heinekens business and the changes in the GDP.

Heineken is located in the Netherlands and the United States. The economy of the Netherlands is different from the economy in the United States. Let’s start with telling something about the ups and downs of the Dutch economy. End 1990’s, the Dutch economy made a big increase, increasing their economy with 4%. After the year 2000, the Dutch economy decreased. After that, it slightly increased until 2008.

Because they still want to make the same amount of profit this affects the customers because they will have to pay more for Apple’s goods and services. For War Child this is a good thing because when the government raises its taxes, it has more money to fund War Child with for their projects.
Stakeholder – Employees
The government can increase all sorts of taxes. They can raise the taxes, ‘accijns’, for cigarettes for example. This way they try to stop people from smoking because they now have to pay more money for it. This also applies to Apple employees. With War Child this is just another possibility to get more funds from the government to support their projects.
Stakeholder – National and local communities
When the government raises its taxes this means that most of the time the national and local communities are going to have less money to spend on consumers good. This means Apple could possibly get less income. War Child does not really have anything to do with this except for that there is a possibility, (what I already said), that they can get more funds.

Political factor – Direct

They are able to surf on the internet to order this product as well. Because there is infrastructure War Child are able to raise money really fast with door-to-door raising actions. This helps out the people who War Child helps.
Stakeholder – Employees
Because there is infrastructure provided by the government the employees of Apple are able to go to work every day to earn their money to support their family and themselves.
As I was saying, because of the infrastructure provided by the government War Child employees are able to raise money door-to-door and on the internet for example.
Stakeholder – National and local communities
Because of infrastructure provided by the government the national and local communities are able to travel anywhere they want to go. If this wasn’t the case people could go to an Apple store from the other side of the country and Apple would have less income. War Child is able to raise more money through the infrastructure which help out the national and local communities in conflicted areas.

There are 3 legal factors, providing a framework for business, protecting consumers and employees, and ensuring fair and honest