Heinz Innovation Culture Summary
1.Discuss Heinz’s innovation culture. What are their strengths and weaknesses?
Heinz is a company that operate in a dynamic environment. It has high potential for organisation to get new opportunities and new to product which meet the demand of customer. The Organisation using a range of detailed technique to examining the past and predict the future performance to make sure the gap analysis is not much difference in between real and potential .The strengths of innovation culture are safe and also predictable .Other that that it also can be exploit the existing advantage. Heinz encourage the development of new idea to creating an innovation culture to understand and meet the need of consumers.
Heinz do not believe their environment is conducive to different think. Heinz always try to done something difference from their company to make break the gap of innovation ,they do not trust to the surrounding of environment and try to get new innovation. Other than that Heinz also feel hampered to the company existing process .They try to innovate new culture to make sure that new environment can make them to be more creative to make the new product. Other than that the strengths of the Heinz innovation culture are not equipped with the necessary skill to innovate. For an example Heinz are allow their workers to bring the new skill that learn from other company and they are try to adopts and to create a new form of technology to bring their company move towards. Beside that Heinz
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