Heinz Ketchup Rhetorical Analysis

How do you sell a product? This question has many different answers, yet a common conclusion many companies and marketing agencies choose to follow is to create advertisements. Advertisements can be found all over from magazines to social media, all the way to billboards on the side of the road. Although, when selling a product as uninteresting as ketchup, it is essential to make the ad somewhat interesting to the consumers viewing it. In the advertisement for Heinz ketchup, the company uses attention-grabbing imaging, colors that relate to the topic, and a play on words to pass the intended message to the audience in order to successfully sell their product to the consumers viewing the advertisement.
The sole image pictured in the advertisement takes up the majority of the page and is located right in the middle of the page. The picture painted resembles the Heinz

With the slogan saying, “No one grows Ketchup like Heinz.” This slogan is referring to the fact that the brand Heinz grows their own tomatoes that they use in their Ketchup. This helps the viewer to think of the freshness of the Ketchup because if the brand grows its own tomatoes there are fresh ingredients going into the Ketchup. It also connects to the high-quality products put into Heinz Ketchup. These tomatoes are fresh and grown by the brand so, therefore, there are better ingredients being put into this Heinz Ketchup over the alternative brands of Ketchup. With the product being seen as a fresh and high-quality ingredient this product can be seen as a luxurious product, although it is set at a higher price, yet cheaper than many lux items. For example, a 32oz bottle of Hunts Ketchup is $2.38, and 1a 32oz bottle of Heinz Ketchup is $4.29 cents. This is a $1.91 difference in price although this ad is explain for that extra cost you are receiving a fresh and high-quality ingredient-filled